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All Journal PROFIT : Jurnal Administrasi Bisnis
Octavina, Octavina
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Economics, Econometrics & Finance

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FORMULASI STRATEGI BISNIS PT. BUKIT ASAM Tbk DALAM RANGKA MENINGKATKAN PANGSA PASAR (MARKET SHARE) Octavina, Octavina
Profit: Jurnal Adminsitrasi Bisnis Vol. 10 No. 2 (2016): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.009 KB) | DOI: 10.21776/ub.profit.2016.010.02.4

Abstract

This research is a special assessment against profit organization or state-owned PT. Bukit Asam Tbk with its main product is the product of Coal. The purpose of this paper is to determine the strengths and weaknesses (internal environment) in the PT. Bukit Asam Tbk in the midst of intense competition, to identify opportunities and threats (external environment) faced by PT. Bukit Asam Tbk amid intense competition, and analyze strategies - strategies that can be used by PT. Bukit Asam Tbk, which can effectively be used to increase sales of coal in order to increase market share amid the competition.  
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