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Potensi Efektivitas Pemanfaatan Penargetan Lokasi Google Ads sebagai Strategi Promosi Digital untuk Startupreneur Adam Faturahman; Nuke Puji Lestari Santoso; Prima Hafidz Mumtazi
J-INTECH ( Journal of Information and Technology) Vol 14 No 02 (2026): Journal of Information and Technology
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/j-intech.v14i02.2305

Abstract

The post-pandemic digital economy growth opens significant opportunities for culinary startupreneurs in Indonesia; however, limited digital marketing budgets often lead to advertising budget waste. This study aims to analyze the potential utilization of Google Ads' Location Targeting feature as an efficient digital promotion strategy for a donut culinary startupreneur in Karawaci, Tangerang City. The research employs a descriptive quantitative method with a case study approach through the comparison of Google Ads dashboard metrics before and after location radius optimization (A/B Testing). The results indicate that implementing Location Targeting within a 7 km radius from the store location significantly reduced the Cost-Per-Acquisition (CPA) from IDR 37,500 to IDR 8,050 per order (a 78.53% reduction), while simultaneously increasing the Click-Through-Rate (CTR) from 1.5% to 6.8%. The sales conversion increase from 15 to 61 orders confirms that precise geographic targeting within a logistics-relevant radius effectively eliminates advertising budget waste. It can be concluded that Google Ads Location Targeting is an essential survival and escalation strategy for budget-constrained culinary startupreneurs, aligned with the business efficiency principles within the Sustainable Development Goals (SDG) 8 framework.
Modern Technology Advances with Benefits for Humanity to Demonstrate Design with Conventional Sources Islamic Nuke Puji Lestari Santoso; Amitkumar Dudhat; Husni Teja Sukmana; Aditya Mardiansyah; Marviola Hardini
International Journal of Cyber and IT Service Management Vol. 1 No. 1 (2021): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v1i1.8

Abstract

There is an urgent interest among Muslims to participate in broader religious thought activities regarding the nature of modern technology in response to the refutation presented by the ideals of current technology. The impact and use on understanding modern technology cannot be limited. It is so much more pervasive because it conditions ideas, creates our goals and desires. In order to measure modern technology from within the framework of Islamic ethics and design the Islamic paradigm, this is very important by looking at psychological, spiritual, social, moral and circles of the latest postmodernist technology. For holistic insight and moral enhancement of technology, fortitude and practical appropriateness to respond to the latest (contemporary) incident produced due to technology that is holy and ethical poor. Maqashid al-syar'ah hold a useful asset. Muslims should review their traditional notions of Advantage (maṣlaḥah) along with take advantage of these fundamental religious ethics. The design of technological development is beneficial for mankind, because modern technology is infused through It is having a plan all by itself regarding good activities. The intense problem of the Islamic background is which kind of human needs (maṣlaḥah) intense a religion legal discussion can deal with the set of technological values. Muslim jurists, when assessing modern technology, often make use of expressions that describe the optimistic predictions of technology when it comes to human success. This resulted in most of them interpreting human benefit (maṣlaḥah) in terms of technology and issuing fatwas. This makes them be given a particularistic technique to the effect of cutting-edge generation with out considering the effect that current era would possibly have on Muslim life. In this article, it is argued that the contextual-important philosophy of contemporary-day era describes one of the preconditions for outlining what constitutes a reputable human interest (maṣlaḥah). This may be accomplished whilst on the identical time increasing the scope of Islamic Goals (maqashid al-syar'ah) to consist of critical lectures. It links the dual hermeneutic action between the Islamic (time) conception of human goodness (maṣlaḥah) and the axiological contextual perception of the problem during the model of technological development.