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All Journal Journal of Artificial Intelligence and Digital Business RESLAJ: Religion Education Social Laa Roiba Journal
Junaidi Junaidi
Politeknik Negeri Sambas
Religion Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences

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Pengembangan Smart Tourism melalui Optimalisasi Teknologi Digital di Destinasi Wisata Kalimantan Barat Junaidi Junaidi; Nurchalis Nurchalis; Asbeni Asbeni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9245

Abstract

Penelitian ini bertujuan untuk menganalisis pengembangan smart tourism melalui optimalisasi teknologi digital di destinasi wisata Kalimantan Barat. Latar belakang penelitian ini didasarkan pada masih belum optimalnya pemanfaatan teknologi digital dalam mendukung sektor pariwisata, meskipun potensi wisata yang dimiliki daerah tersebut sangat besar. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan studi dokumentasi yang melibatkan pemangku kepentingan seperti pemerintah daerah, pengelola destinasi wisata, pelaku usaha pariwisata, serta wisatawan. Teknik analisis data menggunakan model interaktif yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan, dengan validitas data diuji melalui triangulasi sumber dan metode. Hasil penelitian menunjukkan bahwa implementasi smart tourism di Kalimantan Barat masih berada pada tahap awal dan belum terintegrasi secara menyeluruh. Pemanfaatan teknologi digital masih terbatas pada kegiatan promosi melalui media sosial, sementara penggunaan sistem digital terpadu, aplikasi wisata, dan teknologi canggih seperti big data dan kecerdasan buatan masih sangat minim. Selain itu, keterbatasan infrastruktur digital, rendahnya literasi teknologi di kalangan pelaku pariwisata, serta kurangnya koordinasi antar pemangku kepentingan menjadi hambatan utama dalam pengembangan smart tourism. Di sisi lain, tingginya ketergantungan wisatawan terhadap teknologi digital menunjukkan adanya peluang besar untuk meningkatkan kualitas layanan dan pengalaman wisata melalui inovasi berbasis teknologi
Pengaruh Kepuasan Wisatawan terhadap Niat Kunjungan Ulang dalam Mendukung Keberlanjutan Ekonomi Destinasi Wisata Taman Lunggi di Kabupaten Sambas Junaidi Junaidi; Nurchalis Nurchalis; Sabahan Sabahan; Asbeni Asbeni
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 10 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i10.13359

Abstract

Tourism is a strategic sector that plays an important role in promoting regional economic growth through increasing tourist arrivals and sustaining local economic activities. One of the key factors supporting destination sustainability is tourist satisfaction, which can encourage tourists' intention to revisit a destination. This study aims to analyze the effect of tourist satisfaction on revisit intention in supporting the economic sustainability of Taman Lunggi Tourism Destination in Sambas Regency. This research employed a quantitative approach using an explanatory research design. A total of 106 respondents were selected using the Lemeshow formula and accidental sampling technique. Data were collected through a five-point Likert scale questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM), including outer model evaluation, inner model evaluation, and bootstrapping procedures with SmartPLS 4. The findings reveal that tourist satisfaction has a positive and significant effect on revisit intention. These results indicate that satisfying tourism experiences encourage tourists to revisit the destination while contributing to the economic sustainability of the destination through increased economic activities among local communities. Therefore, improving tourist satisfaction should become a strategic priority for the management of Taman Lunggi Tourism Destination to strengthen tourist loyalty and support sustainable tourism development.
Co-Authors Asbeni Asbeni Nurchalis Nurchalis Sabahan Sabahan