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All Journal Journal Islamic Business and Entrepreneurship / JIBE Jurnal Intelek Dan Cendikiawan Nusantara Jurnal TAM (Technology Acceptance Model)
Intan Suri Mahardika Pertiwi
Universitas Islam Negeri Raden Intan Lampung
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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ANALYSIS OF DIGITAL BUSINESS COMMUNICATION STRATEGIES IN INCREASING SALES THROUGH SHOPEEFOOD (A STUDY OF JUICE VENDORS IN SUKARAME, BANDAR LAMPUNG) Intan Suri Mahardika Pertiwi; Maela Elga Fadilah
Jurnal TAM (Technology Acceptance Model) Vol 17, No 1 (2026): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v17i1.1892

Abstract

This study aims to analyze digital business communication strategies in increasing sales through ShopeeFood among juice vendors in Sukarame, Bandar Lampung. The rapid development of digital platforms has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize online media as a means of business communication and product marketing. This research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The research informants consisted of juice vendors and consumers who used ShopeeFood services. The findings reveal that the digital business communication strategies implemented by the vendors include the use of attractive product visuals, digital promotional activities such as discounts and free delivery offers, responsive customer service, and active interaction through application features. These strategies have proven effective in increasing consumers’ purchase intentions and boosting sales performance. Furthermore, the utilization of ShopeeFood enables business owners to expand their market reach and strengthen customer loyalty. However, the study also identified several challenges faced by the vendors, including intense price competition, dependence on platform-based promotional programs, and limited digital technology capabilities. The study concludes that digital business communication strategies implemented through ShopeeFood play a significant role in enhancing the sales performance of culinary MSMEs in the digital economy era. Effective communication, supported by digital platforms, can serve as a strategic tool for improving business competitiveness and sustaining long-term growth.
Analisis Penerapan Etika Bisnis Islam: Dalam Transaksi E-Commerce Pada Usaha Mahasiswa UIN Raden Intan Lampung Rizky Ramadan; Hesti Catur Yulianti; Hidayatul Kamila Flora Nita; Intan Suri Mahardika Pertiwi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis penerapan etika bisnis Islam, khususnya nilai kejujuran (shiddiq) dan amanah, dalam transaksi e-commerce yang dijalankan oleh mahasiswa UIN Raden Intan Lampung. Objek penelitian difokuskan pada unit usaha yang umum dan mudah dijumpai di kalangan mahasiswa (kuliner pre-order, thrifting/fashion, dan jasa titip) yang dipasarkan melalui media sosial (WhatsApp, Instagram, TikTok) dengan sistem pembayaran transfer maupun Cash on Delivery (COD) di area kampus. Menggunakan metode kualitatif-deskriptif melalui observasi langsung dan wawancara, penelitian ini mengukur hubungan antara dua variabel: Penerapan Etika Bisnis Islam (Variabel X) dan Kepercayaan Konsumen Mahasiswa (Variabel Y). Hasil temuan lapangan menunjukkan bahwa sebagian besar mahasiswa wirausaha telah berupaya menerapkan kejujuran dalam deskripsi produk dan amanah dalam pengiriman. Namun, masih ditemukan praktik ketidaksesuaian visual produk (indikasi gharar) dan wanprestasi waktu COD. Analisis menunjukkan bahwa penerapan etika ekonomi Islam secara konsisten berdampak signifikan terhadap loyalitas konsumen dan keberlanjutan usaha di lingkup kampus.
Implementasi Etika Bisnis Islam Dalam Praktik Kewirausahaan Pada Toko Falasi Potocopy Sukarame Bandar Lampung Zakiyah Diana Sari; Muhammat Tyas Octa Riadi; Mulki Pathapin; Rakha Prawira Fatihah Ramadhan; Intan Suri Mahardika Pertiwi
Jurnal Bisnis Islam dan Kewirausahaan Vol 5 No 2 (2026): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/q5p8ph09

Abstract

This study aims to analyze the implementation of Islamic business ethics in entrepreneurial practices at Falasi Photocopy. This research employs a descriptive qualitative approach, with data collected through interviews and observations. The informants in this study consisted of the business owner, employees, and customers. The results show that the implementation of Islamic business ethics is reflected in the principles of trustworthiness, honesty, fairness, and responsibility in conducting business activities. The business owner strives to provide employees with their rights fairly, set prices according to the type and quantity of printing or photocopying services, and avoid fraudulent practices in calculating the number of sheets and service costs. Trustworthiness is also demonstrated by protecting customers' documents from misuse. In addition, when errors occur during the photocopying or printing process due to the store's fault, the owner takes responsibility by correcting the error or reprinting the documents without charging the customer. In the bargaining process, the owner and customers also strive to reach a fair price agreement that does not disadvantage either party. The implementation of these principles shows that the business activities are not solely profit-oriented but also prioritize customer trust and satisfaction
Co-Authors Hesti Catur Yulianti Hidayatul Kamila Flora Nita Maela Elga Fadilah Muhammat Tyas Octa Riadi Mulki Pathapin Rakha Prawira Fatihah Ramadhan Rizky Ramadan Zakiyah Diana Sari