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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi AKRAB Jurnal Ilmu Komunikasi AKRAB
Sudarmawan, Wahyu
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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PENTINGNYA MEMBANGUN BRAND BAGI USAHA RADIO SIARAN KOMERSIAL LOKAL DI DAERAH ISTIMEWA YOGYAKARTA (DIY) Sudarmawan, Wahyu
Jurnal Ilmu Komunikasi AKRAB Vol 2, No 1 (2017)
Publisher : Jurnal Ilmu Komunikasi AKRAB

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Abstract

ABSTRACTBusiness competition to manage radio broadcasting in DIY so tight, the number of terrestrial radio is too much and not balanced with the number of radio listeners that resulted in the community is often confused in choosing dan know the name of the radio station. This also affects advertisers who are also confused about selecting suitable broadcast radio as a means of promoting their business. The public can only recognize the radio from the program dan certain uniqueness-uniqueness that characterizes a radio station so it takes the ingenuity of radio management in building dan creating the brand.Keywords: Brand, Commercial Local, RadioABSTRAKPersaingan bisnis mengelola radio siaran konersial di DIY demikian ketat, jumlah radio terestrial terlalu banyak dan tidak seimbang dengan jumlah pendengar radio yang mengakibatkan masyarakat seringkali kebingungan dalam memilih dan mengetahui nama stasiun radionya. Hal ini juga berdampak kepada para pengiklan yang? juga kebingungan memilih radio siaran yang cocok sebagai sarana promosi usahanya. Masyarakat hanya bisa mengenal radio dari sisi program acara dan keunikan-keunikan tertentu yang menjadi ciri bagi sebuah stasiun radio sehingga dibutuhkan kecerdikan manajemen radio didalam membangun dan menciptakan brand.Kata Kunci: Brand, Komersial Lokal, Radio?
Komunikasi Intrapersonal: Analisa Perilaku Muhasabah untuk Evaluasi Diri Sudarmawan, Wahyu
Jurnal Ilmu Komunikasi AKRAB Vol. 10 No. 01 (2025): April 2025
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

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Studi ini merupakan survei dari 113 responden yang dilibatkan dalam penelitian tentang komunikasi intrapersonal terkait perilaku muhasabah untuk evaluasi diri. Analisis crosstab dengan parameter chi-square dilakukan untuk mencari kaitan karakteristik individu dengan perilaku muhasabah untuk evaluasi diri. Hasil menemukan bahwa karakteristik individu yang terdiri dari gender, umur, domisili dan pekerjaan tidak signifikan dengan komunikasi intrapersonal. Terkait dengan perilaku muhasabah, variabel pekerjaan ditemukan signifikan.
Analisis Pengaruh Loyalitas Penggguna Media Streaming dengan Teori Repeat Patronage Sudarmawan, Wahyu
Jurnal Komunikasi Vol. 18 No. 1 (2023): VOLUME 18 NO 1 OKTOBER 2023
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol18.iss1.art1

Abstract

New media has transformed people's behavior in using media. The ways people use old media were different from new media. Compared to old media, new media users are more active in choosing the desired media content. The choice of new media content is also much more diverse. This research aims to analyze the repeated patronage model on the loyalty of online media users, especially streaming media. The research was conducted using a quantitative approach. Data is collected through surveys. A sample of 100 respondents was collected through purposive sampling. Data analysis was carried out using the Partial Least Square (PLS) approach. The research results show that relative attitudes have a significant positive effect on the loyalty of online media users. Social norms and situational factors were not found to moderate the influence of relative attitudes on audience loyalty. This shows that social norms and situational factors are not moderators of the influence of relative attitudes on loyalty. Based on these results, the concept of repeat patronage is not good at explaining user loyalty to online media.
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