Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Ari fitra ramadan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Merek Pribadi, Kepercayaan dan Kesadaran Merek pada Tako.ID Ari fitra ramadan; Muhamad Iksan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9050

Abstract

The creator economy increasingly places consumer trust in individuals, making personal branding vital. This study examines the effect of personal branding on trust through brand awareness among Tako.ID content creators. Using a quantitative design, data from 62 creator partners selected through purposive sampling were analyzed with PLS-SEM in SmartPLS. Personal branding positively and significantly influenced brand awareness, while brand awareness positively and significantly affected trust. Brand awareness also significantly mediated the relationship between personal branding and trust (coefficient = 0.362; p = 0.038). Thus, consistent brand recognition converts creators’ personal identities into credibility and audience trust. Keywords: Personal Branding; Brand Awareness; Trust; Creator Economy; Content Creator; Social Media Marketing; Consumer Trust; Tako.ID
Co-Authors muhamad iksan