Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Maria Febiola Jesika
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Social Media Promotion Effectiveness, Price Perception, and Brand Image on Consumer Purchase Intention of Mie Gacoan (Study at Jalan Taman Siswa Branch, Yogyakarta) Maria Febiola Jesika; Eko Prasojo
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9181

Abstract

This study examines the effects of social media promotion effectiveness, price perception, and brand image on consumer purchase intention at Mie Gacoan, Jalan Taman Siswa Branch, Yogyakarta. A quantitative survey was conducted with 200 respondents selected through purposive sampling, and the data were analyzed using multiple linear regression. The findings show that all three variables positively and significantly influence purchase intention, with brand image having the strongest effect. These results highlight the importance of strengthening brand image, optimizing social media promotion, and maintaining competitive pricing to enhance consumer purchase intention. Keywords: Social Media Promotion; Price Perception; Brand Image; Purchase Intention; Mie Gacoan
Co-Authors Eko Prasojo