Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Maria Goreti Anul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Promosi dan Kepercayaan Konsumen Pengaruhnya Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Moderating Maria Goreti Anul; Uju Suji'ah
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9299

Abstract

Customer loyalty in e-commerce is influenced by various marketing factors, yet the roles of promotion and consumer trust remain inconsistent. This study examined the effects of promotion and consumer trust on customer loyalty, with customer satisfaction as a moderating variable, among 100 Shopee users from Manggarai Regency studying in Yogyakarta using purposive sampling and SPSS 27. The results show that consumer trust significantly affects customer loyalty, whereas promotion does not. Promotion and consumer trust jointly influence customer loyalty. Customer satisfaction moderates the effect of promotion but not consumer trust. These findings highlight the importance of strengthening trust and satisfaction to improve customer loyalty.
Co-Authors Uju Suji'ah