Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Smart Society: Community Service and Empowerment Journal Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan
La Mani
BINUS University, Indonesia
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Collaborative Intelligence and Digital Agency: Women’s Lived Experiences in Navigating Human-AI Interaction on Canva Syammas Pinasthika Syarbini; Irmawan Rahyadi; Muhammad Aras; La Mani
Smart Society Vol. 6 No. 2 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i2.1140

Abstract

The rapid development of generative artificial intelligence (AI) has transformed digital creative practices, enabling users to produce visual content through AI-assisted design platforms. However, limited research has explored how everyday users experience collaboration with AI tools in creative production, particularly in relation to maintaining digital agency and creative control. This study aims to explore women’s lived experiences in interacting with Canva AI during visual content production and to understand how collaborative intelligence and digital agency emerge in AI-assisted creative practices. The study employed a qualitative approach using Interpretative Phenomenological Analysis (IPA). Data were collected through in-depth interviews with seven women who actively use Canva AI in their digital content production activities. The analysis identified four key experiential dimensions: reflexive agency, collaborative intelligence, ethical and cultural filtering, and digital empowerment. Participants treated AI-generated visuals as preliminary materials requiring human interpretation, refinement, and contextual judgment before publication. Canva AI was perceived as a co-creative partner that accelerated idea generation while preserving human control over the final design decisions. The findings suggest that collaborative intelligence in AI-assisted creativity functions as a partnership between human interpretation and technological support, where human agency remains central in shaping digital communication practices.
Integrated Owner Identity And Retail Communication Strategies In Shaping Consumer Purchase Decisions Nabila Hafizhah; La Mani
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 3 (2026): August
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i3.4058

Abstract

Retail environments increasingly function as communicationspaces where identity, symbolism, and experience influence consumer perceptions and behaviour. Despite extensive research on marketing and consumer decision making, limited studies have examined how owner identity, personal branding, store atmosphere, and store location operate as integrated communication elements shaping purchasing decisions. This study aims to analyse how these elements function as strategic communication drivers within a retail context and how they influence consumer purchase behaviour. The research adopts a quantitative approach using survey data collected from consumers who have interacted with a retail fashion environment. Data were analysed using multiple regression to examine both partial and simultaneous effects of communication-related variables on purchase decisions. The analysis focuses on how identity representation, visual branding, spatial design, and experiential cues contribute to consumer evaluation and decision processes. The findings reveal that owner identity, personal branding, store atmosphere, and location significantly influence purchase decisions both individually and collectively. Store location emerges as the most dominant factor, followed by atmosphere and personal branding, indicating the importance of spatial accessibility and experiential communication in shaping consumer responses. Owner identity also contributes by strengthening credibility and emotional connection between consumers and the retail brand. This study demonstrates that retail settings operate not only as commercial spaces but also as communication ecosystems in which symbolic identity, environmental cues, and experiential interaction collectively shape consumer trust and behavioural intention. The findings highlight the importance of integrating identity-based communication, experiential design, and spatial strategy to strengthen retail competitiveness and consumer engagement.
Co-Authors Irmawan Rahyadi Muhammad Aras Nabila Hafizhah Syammas Pinasthika Syarbini