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All Journal Jurnal Ragam Pengabdian
Asim, Nur
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Environmental Science Social Sciences Other

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Peran Customer Trust dalam Memediasi Pengaruh Marketing Mix 7P terhadap Loyalitas Mahasiswa di Universitas Balikpapan Rahman, Edo; Fitriani, Nur; Norbayah, Norbayah; Asim, Nur; Hasan, Syahril
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/1p98za63

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Bauran Pemasaran 7P terhadap Loyalitas Pelanggan dengan Kepercayaan Pelanggan sebagai variabel mediasi pada mahasiswa Universitas Balikpapan. Variabel independen dalam penelitian ini terdiri dari Produk, Harga, Tempat, Promosi, Orang, Proses, dan Bukti Fisik. Variabel dependen yang digunakan adalah Loyalitas Pelanggan, sedangkan Kepercayaan Pelanggan digunakan sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada mahasiswa Universitas Balikpapan. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Produk dan Harga berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, sedangkan Proses dan Bukti Fisik berpengaruh positif dan signifikan terhadap Kepercayaan Pelanggan. Selain itu, Kepercayaan Pelanggan terbukti berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Namun, Kepercayaan Pelanggan tidak mampu memediasi secara signifikan hubungan antara seluruh variabel Bauran Pemasaran 7P dan Loyalitas Pelanggan. Temuan penelitian juga menunjukkan bahwa loyalitas mahasiswa tidak hanya dipengaruhi oleh strategi Bauran Pemasaran 7P, tetapi juga oleh kualitas layanan akademik, pengalaman belajar, fasilitas, pelayanan administrasi, dan kepercayaan mahasiswa terhadap institusi.
Analisis Implementasi Enterprise Risk Management dan Transformasi Digital pada PT Bank Mandiri (Persero) Tbk Periode 2021–2025: Pendekatan Studi Kasus Norbayah, Norbayah; Asim, Nur; Rahman, Edo; Nurlia, Nurlia
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/7hmbeb83

Abstract

Advancements in digital technology have compelled the banking industry to undergo continuous business transformation. This strategic shift aims to improve service quality, optimize operational efficiency, and boost corporate competitiveness. Conversely, digital adaptation also introduces novel risks that require effective mitigation through the framework of Enterprise Risk Management (ERM). This study evaluates the implementation of ERM alongside digital transformation at PT Bank Mandiri (Persero) Tbk from 2021 to 2025, while exploring their correlation with corporate performance. Utilizing data extracted from the annual reports of PT Bank Mandiri (Persero) Tbk spanning 2021–2025, this research employs a descriptive qualitative approach integrated with case study and content analysis methods. The findings demonstrate that Bank Mandiri consistently strengthens all eight pillars of ERM risk dimensions, which include credit, market, liquidity, operational, legal, compliance, strategic, and reputational risks throughout the observation period. Simultaneously, the bank’s digital breakthroughs are executed through key initiatives, namely Livin' by Mandiri, Kopra by Mandiri, Smart Branch, Digital Ecosystem Development, and the Integrated Digital Platform. The synergistic integration between ERM and digital transformation significantly drives corporate performance. This positive impact is evidenced by a substantial surge in net profit, climbing from IDR 28.03 trillion in 2021 to IDR 56.29 trillion in 2025, alongside an asset expansion from IDR 1,726 trillion to IDR 2,830 trillion. 
Co-Authors Norbayah, Norbayah NUR FITRIANI Nurlia Nurlia Rahman, Edo Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan