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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Business Administration and Entrepreneurship Innovation
Karina Putri
Universitas Indraprasta PGRI
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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PENGUATAN LITERASI DIGITAL DAN ETIKA BERMEDIA SOSIAL PADA SISWA SMP 6 HANG TUAH JONGGOL Adimas Rois Adnan; Karina Putri; Utsmani Abdulbari; Wirayudha Fauzan Maulana
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.58248

Abstract

SMP Hang Tuah 6 Jonggol sebagai satuan pendidikan tingkat menengah pertama di Kabupaten Bogor menghadapi tantangan rendahnya literasi digital siswa, khususnya dalam pemahaman keamanan data pribadi, etika bermedia sosial, dan kemampuan memilah informasi digital. Untuk menjawab permasalahan tersebut, Tim Pelaksana melaksanakan kegiatan Pengabdian kepada Masyarakat melalui pelatihan literasi digital yang bersifat edukatif dan aplikatif. Kegiatan ini menggunakan pendekatan partisipatif berupa simulasi studi kasus, kuis interaktif, dan praktik pembuatan konten digital positif, dengan tujuan meningkatkan kesadaran serta keterampilan siswa dalam memanfaatkan media digital secara cerdas, aman, dan beretika.
IMPLEMENTATION OF EXCELLENT SERVICE STRATEGIES BY SALES ASSISTANTS TO OPTIMIZE FASHION PRODUCT SALES Karina Putri; Nadya Shafwa Mayla; Narulita Syarweny
Journal of Business Administration and Entrepreneurship Innovation Vol. 3 No. 1 (2026): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v3i1.8555

Abstract

This article provides a comprehensive analysis of how excellent service strategies are operationalized by sales assistants at PT Matahari Department Store Tbk, Solo Grand Mall branch, to drive revenue and customer loyalty. In a retail landscape increasingly dominated by digital platforms, the human element in physical stores serves as a vital competitive advantage. This research utilizes a qualitative descriptive methodology, drawing on the 6A framework to evaluate service delivery. Through in-depth field observations and analysis of performance metrics, the study identifies that while all six variables are essential, the synergy between 'Attitude' and 'Action' most significantly influences impulse buying and repeat visits. The results underscore that sales assistants are strategic agents who bridge the gap between product availability and consumer desire, particularly in the socio-culturally nuanced market of Surakarta. The study concludes with practical recommendations for retail managers to enhance staff training and service consistency in high-traffic mall environments.
Co-Authors Adimas Rois Adnan Nadya Shafwa Mayla Narulita Syarweny Utsmani Abdulbari Wirayudha Fauzan Maulana