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All Journal Jurnal Al-Iqtishad
Maya Siska
Universitas Indraprasta PDGR Jakarta
Social Sciences

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EXPLORING THE DETERMINANTS OF ONNLINE SHOPPING CONSUMPTIVE BEHAVIOR: A LITERATURE REVIEW FORM THE SOR THEORY PERSPECTIVE Mirawati Mirawati; Zuraidah binti zainol; Amir Mahmud; Maya Siska; Rahmad Ade Putra
Jurnal Al-Iqtishad Vol. 21 No. 2 (2025): December 2025
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

This literature review examines the factors influencing online consumptive buying behavior, with a particular focus on lifestyle, financial literacy, self-control, religiosity, within the framework of the Stimulus-Organism-Response (SOR). It highlights the interaction of the interaction among these variables in shaping online consumer decisions, making, where lifestyle, financial literacy and self-control function as primary psychological stimuli, and religiosity acts as an internal filter. The review underscores a research gap concerning specific cultural contexts, particularly West Sumatera, where traditional cultural and religious values significantly influence consumer behavior. This paper proposes directions for future research, including the uses mixed-method approaches and longitudinal studies to further explore these dynamics in local settings
Co-Authors Amir Mahmud Mirawati Mirawati Rahmad Ade Putra Zuraidah binti zainol