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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Indawati J. Nino
Politeknik Negeri Kupang

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Analysis of Customer Experience on Revisit Intention Hamzah Nazarudin; Indawati J. Nino
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 5 No. 2 (2024): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i2.p1196-1211

Abstract

The purpose of this study is to investigate the impact of customer experience, which includes, education, aesthetics, entertainment, and escapism on the intention of tourists to revisit attractions in Lembata Regency. The study involved 100 tourists who had visited local attractions at least twice. A purposive sampling technique was used, focusing on tourists over 20 years of age. Multiple linear regression was applied for data analysis. Results show that customer experiences, including educational, aesthetic, entertainment, and escapism values, have a significant, positive influence on the intention to revisit. The study found that 57.3% of revisit intentions could be explained by these customer experiences.
Co-Authors Hamzah Nazarudin