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All Journal Jurnal Pengabdian dan Pemberdayaan Banyuwangi Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Hairil Nurdin
Politeknik Negeri Kupang
Humanities Economics, Econometrics & Finance Engineering Social Sciences Other

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The Effect of Web Design and Price on Buying Interest in Shopee E-Commerce Margaretha Sartien Kabanga; Hairil Nurdin; Benaya Haposan Samosir
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 5 No. 2 (2024): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i2.p1094-1110

Abstract

This study aims to analyze the influence of Web Design and Price variables on Purchase Intention on the Shopee e-commerce platform in Kupang City using a multiple linear regression model. The analysis results indicate that the regression model meets the requirements, showing an initial Purchase Intention value before considering the independent variables. The regression coefficients demonstrate that improvements in Web Design and Price positively impact Purchase Intention. The F-test confirms that both variables significantly influence Purchase Intention, with the calculated values exceeding the required thresholds. The t-test further reveals that both Web Design and Price have a significant individual impact. The coefficient of determination indicates that the model explains a considerable portion of the variability in Purchase Intention, although a substantial portion remains unexplained, suggesting the potential influence of other factors beyond the scope of this study.
Promoting Clean Tourism and Waste Management Education at Paradiso Beach Kupang Ridolof Batilmurik; Jappy P Fanggidae; Robert M Noach; Maria Ringa; Yessi S Benu; Hairil Nurdin; Irmina L Dewiaty; Enjelina Fanggidae
Jurnal Pengabdian dan Pemberdayaan Banyuwangi (Jurnal Abdiwangi) Vol 2 No 2 (2025): Jurnal Abdiwangi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/abdiwangi.v2i2.2025.70-79

Abstract

Paradiso Beach, located in Oesapa Barat Subdistrict, Kupang, holds significant potential as a leading tourist destination. However, inadequate environmental management—particularly concerning waste management—remains a major challenge. This Community Service Program (PKM), conducted by the Department of Business Administration at the State Polytechnic of Kupang, aims to raise public awareness of the importance of waste management, improve the quality of tourism services, and empower micro-enterprises through the utilization of recycled waste. This initiative contributes to enhancing environmental quality and the economic well-being of communities surrounding Paradiso Beach. The results of this community service activity show that educational and outreach programs involving more than 100 participants successfully enhanced public understanding of environmentally friendly waste management. Approximately 75% of participants demonstrated behavioral changes in waste disposal and segregation. The program also facilitated the establishment of three environmental awareness groups and provided training on recycling-based waste management, which led to the creation of economically valuable products. As a result, the cleanliness of Paradiso Beach improved significantly, with a 40% reduction in waste and an 85% increase in visitor satisfaction. Moreover, three micro-enterprises based on recycled materials were established and began marketing their products to the local market. These activities demonstrate that a participatory approach can effectively raise environmental awareness and promote local economic development through sustainable waste management
Co-Authors Benaya Haposan Samosir Enjelina Fanggidae Irmina L Dewiaty Jappy P Fanggidae Margaretha Sartien Kabanga Maria Ringa Ridolof Batilmurik Robert M Noach Yessi S Benu