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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Indonesian Journal of Language and Communication Studies Indonesian Journal of Language, Space, and Visual Arts
Eka Fitri Hastuti
Universitas Wira Buana Metro Lampung

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Digital rhetoric in Indonesian political campaigns: a multimodal discourse analysis of social media narratives Eka Fitri Hastuti
Indonesian Journal of Language and Communication Studies Vol. 1 No. 1 (2026): Language, media, and society in contemporary Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijlc.v1i1.506

Abstract

Background: Today’s political campaigns increasingly rely on multimodal rhetoric to shape public perception and voter behavior through social media platforms. Objective: This study aims to analyze the digital rhetoric strategies of Indonesian presidential candidates Ganjar Pranowo and Anies Baswedan during the 2024 election campaign on Instagram and Twitter. Method: Using a qualitative approach with Critical Multimodal Discourse Analysis (CMDA), the research examined 30–50 official posts per candidate, focusing on visual, textual, and symbolic elements. Results: The results show that Ganjar constructs a populist-technocratic identity through inclusive imagery and civic-nationalist framing, while Anies uses religious and moral narratives to mobilize faith-based voters. Ganjar’s participatory content appeals to affective publics via humor and nostalgia, whereas Anies elicits higher engagement through sermon-like storytelling and visionary rhetoric. These narrative patterns reflect distinct ideological alignments and are shaped by the structural foundations of each candidate’s political-religious coalition. Implication: The findings suggest that digital rhetoric functions not only to inform but also to emotionally mobilize and ideologically position voters within polarized digital communities. Novelty: The novelty of this study is the exploration for ethical and strategic awareness in designing political messages in digitally networked democracies.
Erasing the past, redesigning the nation: toponymic change, heritage signage, and contested memory in Indonesian public space Eka Fitri Hastuti
Indonesian Journal of Language, Space, and Visual Arts Vol. 1 No. 2 (2026): Contested spaces, algorithmic visualities, and public memory in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijls.v1i2.899

Abstract

Background: Public space has increasingly become a strategic arena where historical narratives, cultural identities, and political authority are negotiated through spatial symbols, commemorative practices, and heritage representation. Objective: This study investigates how toponymic change and heritage signage participate in the production, reinterpretation, and contestation of collective memory within Indonesian public space. Method: This study employs a qualitative corpus-based design integrating critical toponymy, multimodal heritage signage analysis, and memory politics, drawing on official naming documents, heritage signage materials, visual identity artefacts, policy texts, and contextual reports. Results: Findings indicate that commemorative renaming primarily functions as a mechanism for re-inscribing nationally preferred historical narratives into everyday spatial environments. Heritage signage further reinforces these narratives through multimodal combinations of language, visual symbolism, institutional branding, and spatial design that shape public interpretation of the past. Implication: At the same time, memory is not simply preserved or erased; rather, public space emerges as a site where historical meanings are selectively amplified, reinterpreted, and negotiated across competing scales of identity and heritage. Novelty: The novelty of this study lies in integrating critical toponymy, multimodal heritage signage, and memory politics into a unified analytical framework that explains how spatial naming and visual heritage infrastructures jointly contribute to the redesign of national historical consciousness.
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