Daroji
Universitas Sarjanawiyata Tamansiswa

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Algorithmic visibility and linguistic inequality: how social media platforms amplify Indonesian and marginalize regional languages Daroji
Indonesian Journal of Language and Communication Studies Vol. 1 No. 2 (2026): Language, artificial intelligence, and platformed communication in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijlc.v1i2.885

Abstract

Background: Social media platforms increasingly mediate linguistic visibility, yet numerical presence alone cannot reveal whether regional languages receive comparable exposure, functional diversity, or infrastructural support within multilingual digital environments. Objective: This study examines how YouTube structures the visibility of Indonesian, Javanese, and Madurese content through differences in retrieval, thematic distribution, and dominant-language mediation. Method: Using a sequential mixed-method platform-audit design, the study combines a 30-video discovery corpus with controlled visibility auditing, stratified quantitative content analysis, and sociolinguistic domain analysis across six predefined thematic categories. Results: The corpus was numerically balanced across the three languages, but its thematic composition and verification readiness differed substantially. Javanese covered all six thematic categories, Indonesian five, and Madurese four, with Madurese candidates concentrated in humour and news. Linguistic evidence was strongest for Madurese, while Indonesian was frequently inferred as an unmarked default and regional-language content sometimes relied on Indonesian subtitles or translations for wider accessibility. Implication: The findings suggest that platform-based linguistic inequality is based on the interaction of ranked exposure, functional-domain breadth, evidential certainty, and dominant-language mediation rather than as a simple disparity in content counts, thereby. Novelty: The novelty of this study is a replicable framework for examining multilingual visibility without attributing observed differences prematurely to intentional algorithmic suppression at platform scale.
Architectural narratives and spatial language: a discourse study of traditional house descriptions in indonesia Daroji
Indonesian Journal of Language, Space, and Visual Arts Vol. 1 No. 1 (2026): Language, Space, and Visual Communication in Contemporary Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijls.v1i1.513

Abstract

Background: Traditional houses in Indonesia embody complex interrelations between physical architecture, cultural narratives, and spatial language, making them vital subjects for understanding how heritage is materially and discursively preserved. Objective: This study aims to examine how spatial terms, orientations, and symbolic references in descriptions of Rumah Gadang, Tongkonan, and Lopo encode and transmit cultural meaning. Method: Using a qualitative multiple-case study design, the research integrates Spatial Discourse Analysis, Ethnographic Discourse Analysis, and Critical Discourse Analysis to analyze ethnographic texts, museum materials, and archival interviews. Results: The findings reveal that spatial orientations—such as east–west moral polarities, central zones as harmony spaces, and north-facing cosmological alignments—serve as discursive mechanisms for reinforcing social hierarchy, gender roles, and ancestral authority. Cross-case comparison shows that while each house type manifests unique cultural markers, all employ spatial discourse to sustain intangible heritage and legitimize custodianship. Furthermore, the analysis demonstrates how institutional mediation and tourism framing can recontextualize these narratives, sometimes diluting their original meaning. The results underscore the need for heritage preservation strategies that safeguard both physical structures and the narrative vocabularies that animate them. Implication: This research has implications for culturally responsive heritage policy, inclusive museum interpretation, and participatory conservation practices. Novelty: This study shows how spatial discourse functions as a key mechanism through which architectural forms encode, sustain, and negotiate cultural meaning across different Indonesian traditional houses.