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All Journal Indonesian Journal of Language and Communication Studies Indonesian Journal of Language, Space, and Visual Arts
Heratul Aini
Universitas PGRI Sumenep

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Automating intercultural communication: pragmatic failures and cultural bias in AI-mediated Indonesian–English translation Heratul Aini
Indonesian Journal of Language and Communication Studies Vol. 1 No. 2 (2026): Language, artificial intelligence, and platformed communication in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijlc.v1i2.888

Abstract

Background: AI-mediated translation increasingly facilitates Indonesian–English communication, yet fluent outputs may obscure pragmatic failure and culturally reductive representation in institutionally produced public discourse across tourism, education, public information, and everyday digital interaction in Indonesia. Objective: This study examines how automated translation preserves interpersonal meaning, represents culturally embedded Indonesian expressions, and maintains consistency across systems and repeated generations. Method: A comparative qualitative corpus design analysed twelve Indonesian source segments from verified public institutional documents using a Pragmatic Equivalence Matrix, Cultural Representation Audit, and Cross-System Stability Test across forty-eight matched outputs. Results: Findings showed that interactional stance permeated all source segments, while audience alignment, mitigated directives, and figurative meanings created recurrent pressure points for automated translation. Cultural vulnerability centred on mudik, gotong royong, culinary naming, gift practices, and ritual symbolism, with generalisation and Anglocentric reframing compressing religious, communal, regional, and symbolic associations. Implication: Cross-system comparison indicated 56.3% strategy agreement, 60.4% lexical or framing variation, 37.5% recurrent pragmatic shifts, 31.3% repeated cultural reframing, and 70.8% severity consistency, demonstrating that stable surface quality did not ensure intercultural adequacy. Novelty: This study contributes an integrated evaluative framework that reconceptualises AI translation quality as the combined preservation of pragmatic force, cultural accountability, and cross-run stability rather than lexical accuracy and fluency alone.
Visualizing identity: linguistic landscapes and ethnolinguistic signage in indonesian multicultural neighborhoods Heratul Aini
Indonesian Journal of Language, Space, and Visual Arts Vol. 1 No. 1 (2026): Language, Space, and Visual Communication in Contemporary Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijls.v1i1.517

Abstract

Background: Indonesia’s multicultural neighborhoods such as Glodok, Pecinan, Kampung Arab, and Kampung Bugis demonstrate how public signage embodies not only communication but also the negotiation of identity and power in urban spaces. Objective: The purpose of this research is to examine how ethnolinguistic visibility, cultural symbolism, and power relations are materialized in the linguistic landscapes of Indonesian cities. Method: The study employed a qualitative, multi-site design combining photographic documentation, semiotic interpretation, and critical discourse analysis across selected ethnic enclaves. Results: The findings reveal, first, that Indonesian dominates official signage while ethnic languages often remain hidden or minimized; second, that cultural symbolism—such as Chinese red-and-gold motifs or Arabic calligraphy—functions as a substitute for restricted linguistic expression; third, that bilingual or multilingual signage reflects regulated diversity where minority languages are acknowledged but subordinated under state-sanctioned hierarchies. Implication: These results imply that linguistic landscapes are powerful semiotic terrains that simultaneously reproduce and challenge dominant ideologies, providing insights for inclusive language policy, heritage preservation, and urban cultural planning. Novelty: This study shows how linguistic landscapes in multicultural urban enclaves materialize the tension between state-dominant language ideologies and the symbolic assertion of minority identities through regulated visibility and semiotic substitution.
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