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All Journal KEMBARA Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan
Maulina Pia Wulandari
Universitas Brawijaya, Indonesia
Education Languange, Linguistic, Communication & Media

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Rhetorical Teaching Strategies for Students with Special Needs at TK Negeri 1 Samarinda Liliannisa Damayanti; Maulina Pia Wulandari; Bambang Dwi Prasetyo
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41246

Abstract

The implementation of inclusive education at the kindergarten level still faces significant challenges, especially in the aspect of instructional communication between teachers and students with special needs. This gap shows that conventional teaching strategies have not been able to address the complexity of interactions in inclusive classrooms fully. This study aims to analyze the instructional communication strategies implemented by teachers in Samarinda State Kindergarten 1 using a rhetorical approach. This approach focuses on how teachers build credibility (ethos), touch the emotional side of students (pathos), and convey messages with appropriate logic (logos). This research uses a qualitative approach with a case study method. Data collection techniques include participatory observation, in-depth interviews with teachers and principals, and documentation of learning activities. Data were analyzed thematically to reveal patterns of effective communication in the context of inclusive teaching. The results show that teachers who consciously adopt a rhetorical approach can build stronger communicative relationships, increase student participation, and create a more humane and inclusive learning environment. The conclusion of this study confirms that rhetoric-based teaching strategies are not only relevant but also effective in addressing communication challenges in classrooms with diverse learning needs. The findings recommend the integration of rhetorical approaches in teacher training and inclusive education policy in Indonesia.
Political Image Strategy on TikTok: A Case Study of 'Gemoy' Serly Novita Juliantari; Anang Sujoko; Maulina Pia Wulandari
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41270

Abstract

This research examines the visual image-based political communication strategy on the TikTok platform by highlighting the “gemoy” symbol as part of a political campaign aimed at the younger generation. This phenomenon shows a shift in the way political messages are delivered from a rational-informative approach to an affective-visual approach that utilizes popular culture. The main problem in this research lies in how political meaning is formed through the symbolization of the “gemoy” image and to what extent it affects young people's political involvement. The purpose of this research is to identify the various meanings of young audiences towards image-based political communication and explain the dynamics of symbol meaning in the context of digital culture. The method used is a qualitative approach with a case study, relying on data collection techniques in the form of in-depth interviews, observation of TikTok content, and visual documentation. Data were obtained from interactions with TikTok users aged 17-25 as well as analysis of political content using the “gemoy" representation. The results show that political images are not only passively consumed but also actively interpreted and reproduced by young audiences based on their affections, identities, and digital lifestyles. In conclusion, political communication in the era of social media is heavily influenced by the power of visual symbols and emotional interactivity, not just by substantial arguments. This research contributes theoretically to the expansion of the concept of digital political communication and practically encourages the strengthening of political literacy based on popular culture and algorithmic media.
Digital Storytelling, Cultural Identity, and Audience Persuasion in Sustainable Tourism: A Systematic Literature Review of Dual-Route Elaboration Mechanisms Lalu Muhammad Rifqi Nugraha; Maulina Pia Wulandari; Zulkarnain
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 3 (2026): August
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i3.3012

Abstract

This systematic literature review maps the intersection of digital storytelling, cultural identity, and the Elaboration Likelihood Model (ELM) in sustainable tourism communication. ELM has been consistently applied in digital tourism research to explain how destination content shapes tourist attitudes, yet its application to institutional credibility as a governance outcome remains largely unexplored. Following PRISMA 2020 guidelines and guided by a PICO framework, systematic searches of Scopus yielded 25 studies after screening and full-text review. Thematic synthesis identified five clusters: ELM dual-route persuasion in tourism digital communication; digital storytelling and cultural destination perception; cultural identity, indigenous tourism, and peripheral cues; organizational reputation and institutional credibility; and community engagement and social media governance. Key findings indicate that peripheral-route cues, particularly source credibility and cultural-aesthetic stimuli, exert stronger effects on immediate behavioral intention than central-route argument quality. Cultural identity functions as a multi-level peripheral cue and, when grounded in authenticity and ecological knowledge, also activates central route elaboration. Critically, institutional credibility as a governance outcome is addressed explicitly in only four of 25 included studies. This review proposes a dual-route governance signalling framework positioning institutional credibility not destination image as the primary governance outcome of government-managed cultural tourism storytelling.
Co-Authors Anang Sujoko Bambang Dwi Prasetyo Lalu Muhammad Rifqi Nugraha Liliannisa Damayanti Serly Novita Juliantari Zulkarnain