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p-Index From 2021 - 2026
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All Journal Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Data in Summary
Saputra, Ikhsan
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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The Use of Instagram Social Media @Buna.Indonesia in Promoting Buna Indonesia Coffee Shop to Customers Saputra, Ikhsan
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.666

Abstract

This study aims to determine the use of Instagram social media @buna.indonesia in promoting Buna Indonesia coffee shop to customers and to find out the obstacles faced by the use of Instagram social media @buna.indonesia in promoting Buna Indonesia coffee shop to customers. In obtaining the data needed for this study, researchers used qualitative methods, descriptive research type with a case study approach. The results of this study indicate that AISAS Theory in particular plays an important role in explaining how @buna.indonesia succeeds in attracting audience attention through interesting and interactive visual content. Researchers also found obstacles faced in using Instagram social media, namely unexpected Instagram algorithm changes that often reduce the reach and visibility of content, limited features, limited resources, including time, energy, and budget. Increased competition in the coffee industry also adds to the complexity of the challenges faced.
Use of Instagram @Buna.Indoneia Social Media in Promoting Buna Indonesia Coffee Shop to Customers Saputra, Ikhsan; Ramli , Ruslan
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1114

Abstract

This study aims to determine the use of Instagram social media @buna.indonesia in promoting Buna Indonesia coffee shops to customers and to determine the obstacles faced by the use of Instagram social media @buna.indonesia in promoting Buna Indonesia coffee shops to customers. In obtaining the data needed for this study, the researcher used a qualitative method, a descriptive research type with a case study approach. The results of this study indicate that the AISAS Theory specifically plays an important role in explaining how @buna.indonesia managed to attract the attention of the audience through interesting and interactive visual content. The researcher also found obstacles to using Instagram social media, namely That Unexpected changes in the Instagram algorithm often reduce the reach and visibility of content, as well as limited features, resources, including time, energy, and budget. The increasingly tight competition in the coffee industry also adds to the complexity of the challenges faced.
Co-Authors Ramli , Ruslan