Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Syahidatul A’fifah Mohd Rusdi
Universiti Sains Malaysia
Humanities

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How Grab Becomes One of the Greatest Start-ups in South-East Asia Daisy Mui Hung Kee; Syahidatul A’fifah Mohd Rusdi; Siti Sarah Mokhtar; Siti Aisyah Muhamad Ridzuan; Siti Aishah Amni Abdullah
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1023

Abstract

Headquartered in Singapore, Grab is a multinational ride-hailing company in Southeast Asia. Grab's service has been classified by the Department of Transportation and Communications (DOTC) under what they defined as Transportation Network Company (TNC). They use cloud-based mobile technology to provide ride-hailing and logistics, food delivery, paying bills, and others. The study aims to analyze how Grab becomes one of the greatest start-ups in South-East Asia. This study began with gathering information about Grab's factors in start-ups while operating towards their mission. Grab's mission is to solve people's problems to drive Southeast Asia forward and deliver a positive social impact for hundreds of millions of people. Grab has served helpful services for users as they had mastered the super apps.
Co-Authors Daisy Mui Hung Kee Siti Aishah Amni Abdullah Siti Aisyah Muhamad Ridzuan Siti Sarah Mokhtar