Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Small and Medium Enterprises and Business Sustainability
Le Thi Hai Ha
University of Labour and Social Affairs Hanoi, Vietnam
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinants Influencing the Customer Attitude in Online Shopping in Hanoi Luc Manh Hien; Le Thi Hai Ha
International Journal of Small and Medium Enterprises and Business Sustainability Vol. 8 No. 1 (2023): March
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was undertaken to determine the factors affecting customer attitude in online shopping in Hanoi. The author conducted a survey and collected 245 valid responses. This research employed quantitative analysis techniques such as Cronbach Alpha analysis, and regression analysis. The research results showed that two factors were identified (in descending order of importance), including perceived usefulness, and compatibility. The results of this study provide internet business managers with insights and tools that they can use to build and improve consumer attitudes. Some recommendations are made to improve the competitive advantage in online sales firms.
Co-Authors Luc Manh Hien