Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal International Journal of Small and Medium Enterprises and Business Sustainability
Du Thi Chung
Faculty of Marketing, University of Finance and Marketing, Ho Chi Minh City, Vietnam
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Consumption Value on New Products Adoption: An Evidence of Smart Phones in Ho Chi Minh City Market, Viet Nam Du Thi Chung
International Journal of Small and Medium Enterprises and Business Sustainability Vol. 5 No. 1 (2020): March
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ijsmebs.v5i1.20507

Abstract

The purpose of this study is to investigate the role of consumption value in the purchase intention of new smart phones in emerging market as Viet Nam. This study draws on the calls that manufacturers should pay more attention to enhance consumer perceived value, hence increasing new product adoption rate. Regression analyses were employed to test the model and research hypotheses, using a data set of convenience samples surveyed from 430 smart phone users in Ho Chi Minh city, Viet Nam. The empirical findings indicate three consumption values that have positive impacts on the intention to purchase new smart phones, including functional value, social value and cognitive value. The research results are discussed and some implications for smart phone manufacturers and policy makers are proposed.
Co-Authors