Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Small and Medium Enterprises and Business Sustainability
Beta Melinda Santy
Department of Management, Faculty of Economics and Business, Universitas Trisakti, Jakarta, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EVALUATION OF DIGITAL TRANSFORMATION STRATEGY OF TELKOM HUB IN ENHANCING COMPETITIVENESS IN THE TELECOMMUNICATION INDUSTRY Salsa Kira Husnanda; Zahra Zahira Alamsyah; Beta Melinda Santy; Fahran Eka Putra; Marsya Zahrina
International Journal of Small and Medium Enterprises and Business Sustainability Vol. 10 No. 2 (2025): July
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ijsmebs.v10i2.26315

Abstract

This study aims to analyze the strategic position and determine the most appropriate business strategy for PT Telkom Indonesia in facing the rapid development of the digital telecommunications industry. The research employs a qualitative-descriptive approach using strategic management tools, including the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The results show that Telkom has a robust internal condition with an IFE score of 3.53, supported by its extensive infrastructure, strong brand reputation, and integrated digital ecosystem. Meanwhile, the EFE score of 3.12 indicates that the company effectively leverages external opportunities, such as the increasing demand for digital services, cloud computing, and cybersecurity, despite facing intense competition and rapid technological shifts. The SWOT analysis suggests that Telkom is in a highly competitive position, enabling the pursuit of aggressive growth strategies alongside operational efficiency improvements. Based on the QSPM analysis, the "Restructuring and Efficiency Strategy" is identified as the most attractive option with a Total Attractiveness Score (TAS) of 7.27, slightly outperforming the "Integrated Digital Expansion Strategy" (TAS of 7.02). This study concludes that enhancing internal efficiency, organizational agility, and cost optimization should be the strategic priorities for Telkom to strengthen its competitiveness and sustain long-term growth in the digital era.
Co-Authors Fahran Eka Putra Marsya Zahrina Salsa Kira Husnanda Zahra Zahira Alamsyah