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Ida Ayu Rina Pratiwi Pudja
Program Studi Teknik Pertanian, Fakultas Teknologi Pertanian Universitas Udayana, Badung, Bali, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology

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Analisis Strategi Pemasaran dengan Metode SWOT dan QSPM Pada PT Wedhatama Sukses Makmur, Singaraja, Bali Helen Wahyuni Sitorus; I Gusti Ngurah Apriadi Aviantara; Ida Ayu Rina Pratiwi Pudja
Jurnal BETA (Biosistem dan Teknik Pertanian) Vol 11 No 2 (2023): September
Publisher : Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JBETA.2023.v11.i02.p05

Abstract

PT Wedhatama Sukses Makmur is an organic fertilizer company based on animal manure (guano). This company has not used the SWOT and QSPM methods in its marketing strategy. It can be seen in bookkeeping problems and ineffective marketing performance, resulting in sales targets not being achieved. This study aims to determine alternative strategies formulated through the factors that are the determinants in marketing the products produced by the company using the SWOT and QSPM methods. The results showed that PT Wedhatama Sukses Makmur had 14 internal factors (nine strength factors and five weakness factors) and 11 external factors (seven opportunity factors and four threat factors). The total IFE matrix is 3,06, the EFE matrix is 3,51, and the IE matrix is the company's position in quadrant I (Growth and Build). The results of the SWOT analysis show that there are eight alternative strategies. The priority strategy from the QSPM analysis is to improve the management system, improve the company's technical capabilities, and increase the number of human resources (especially in the marketing field) to achieve sales targets with a total TAS score of 7,78.
Perilaku Pindah Panas yang Terjadi pada Berbagai Kemasan Kentang Konsumsi (Solanum tuberosum L.) selama Penyimpanan Suhu Ruang Ni Putu Budisetiari; Ida Ayu Rina Pratiwi Pudja; Ida Bagus Putu Gunadnya
Jurnal BETA (Biosistem dan Teknik Pertanian) Vol 11 No 2 (2023): September
Publisher : Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JBETA.2023.v11.i02.p19

Abstract

This research was conducted to determine heat transfer, quality changes, and to find out the best results when storing potatoes at room temperature with different packaging. This study used a randomized block design (RAK) with 2 factors: storage time (5 days, 10 days, and 15 days) and packaging (cardboard, wood, and styrofoam). The packaging used is 20 cm x 15 cm x 15 cm. Measurements of heat transfer, temperature, and humidity will be carried out every 8 hours. Other parameter measurements such as moisture content, weight loss, color, and texture will be tested every 5 days. The results of the study showed that the higher the day the heat transfer reached 34.90 with the type of wooden kotak packaging, while for the observation of the temperature parameter the highest value reached 28.90 ºC on the Styrofoam packaging type, for the humidity parameter the highest value reached 92, 58% in the type of cardboard kotak packaging, the highest water content occurred in the cardboard kotak packaging with a moisture content value of 88.01%, the highest weight loss occurred in the type of wooden packaging 3.81%, the color of potatoes with the highest value occurred in the Styrofoam packaging type with a value of color 47.79 and the highest texture occurred in the packaging 68.45 gf, from these results the packaging that is able to maintain the quality of potatoes well is the type of wooden kotak packaging.
Co-Authors Helen Wahyuni Sitorus I Gusti Ngurah Apriadi Aviantara Ida Bagus Putu Gunadnya Ni Putu Budisetiari