Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal IJED: International Journal of Economy Development Research
Siti Harizah
Institut Agama Islam Miftahul Ulum Pamekasan
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
TRANSFORMING CONSUMER BEHAVIOR IN THE DIGITAL AGE: A REVIEW OF THE INTEGRATIVE LITERATURE IN THE PERSPECTIVE OF ISLAMIC CONSUMPTION ETHICS Siti Harizah; Isnaliya Isnaliya; Zakiatus Zahroh
IJED: International Journal of Economy Development Research Vol 5, No 1 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v5i1.16970

Abstract

Consumer behavior has shifted from a relatively linear purchasing process toward a dynamic, data-intensive, and socially mediated decision journey. Classical explanations that emphasize personal, psychological, social, and cultural determinants remain relevant, but they are insufficient to explain the growing role of social media, electronic word of mouth, influencers, algorithms, platform design, and personalized digital marketing. This article aims to synthesize these developments and to formulate an integrative conceptual framework that connects contemporary consumer decision processes with Islamic consumption ethics. The study employs an integrative literature review by combining foundational consumer behavior literature with recent peer-reviewed studies on digital marketing, social media, ethical consumption, religiosity, and Muslim consumer decision making. The literature is analyzed thematically across four dimensions: consumer decision processes, internal and external determinants, digital marketing stimuli, and Islamic ethical filters. The synthesis shows that digitalization does not eliminate classical determinants; instead, it amplifies, accelerates, and reorganizes their effects throughout the consumer journey. From an Islamic perspective, values such as moderation, avoidance of extravagance, honesty, fairness, halal awareness, and benefit orientation may function as evaluative filters that shape how consumers interpret digital stimuli and make purchase decisions. The article contributes by positioning Islamic ethics not merely as an additional normative variable, but as a cross-stage evaluative mechanism within the digital consumer journey. The proposed framework offers theoretical propositions and practical implications for responsible digital marketing and future empirical testing.
INSTITUTIONAL ASSURANCE AND ETHICAL ASSURANCE IN BUILDING CONSUMER TRUST AND BUYING INTEREST IN HALAL PRODUCTS Siti Harizah; Nor Halimah; Uswatun Hasanah
IJED: International Journal of Economy Development Research Vol 5, No 2 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v5i2.16971

Abstract

The development of the halal industry positions halal labeling not merely as a marker of religious compliance, but also as an instrument that establishes consumer certainty and trust. At the same time, Islamic business ethics—through the principles of honesty, trustworthiness, justice, and responsibility—plays a crucial role in shaping the quality of relationships between business actors and consumers. This study aims to analyze the construction of halal labels as institutional assurance, Islamic business ethics as ethical assurance, and the interconnection between both in shaping consumer trust and purchase intention toward halal products. The research employs a qualitative approach based on a literature review within an interpretive paradigm. Data were collected from regulations, official documents, scholarly articles, academic books, and previous studies, and analyzed using qualitative content analysis and thematic synthesis. The findings indicate that halal labeling functions as an institutional guarantee providing formal certainty regarding a product’s halal status, while Islamic business ethics serves as an ethical guarantee that builds trust through integrity in business practices. Both mechanisms are complementary and converge in the formation of consumer trust, which subsequently influences purchase intention. The study develops a conceptual framework of institutional assurance–ethical assurance–consumer trust–purchase intention. The implication suggests that strengthening the halal product ecosystem, including in the context of Pamekasan Regency, should not rely solely on halal certification but must also involve the internalization of Islamic business ethics in business practices.
Co-Authors Isnaliya Isnaliya Nor Halimah Uswatun Hasanah Zakiatus Zahroh