Anjelia Yovanita
Politeknik Pariwisata Bali, Bali, Indonesia

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Local Cultural Adaptation to Digital Nomad Presence: Perspective from Canggu’s Local Community Anjelia Yovanita; Ni Putu Oka Agustini; I Wayan Sukma Winarya Prabawa
Jurnal Studi Perhotelan dan Pariwisata Vol 4 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v4i1.6972

Abstract

Purpose: Analyze the cultural adaptation process of the local community in Canggu toward the presence of digital nomads based on Young Yun Kim’s Cultural Adaptation Theory.Research Methodology: A qualitative approach was employed, with data collected through observation, in-depth interviews, and documentation. Informants were selected using the snowball sampling technique, while data were analyzed through data reduction, data display, and conclusion drawing.Results: During the stress phase, the community faces language barriers, cultural differences, changes to their environment, traffic congestion and a rise in the cost of living. During the adaptation phase, the community improves its English language skills, gains an understanding of cultural differences, and adapts services and economic activities to the needs of digital nomads. During the growth phase, the community gains economic opportunities, enhances its cross-cultural communication skills, and fosters a sense of self-confidence and pride in Balinese cultural identity. Conclusions: The presence of digital nomads has encouraged a process of adaptation that not only generates economic benefits but also strengthens the cultural identity of the local community. Limitations: Limited to the perspective of the local community in Canggu and therefore does not yet include the views of digital nomads also history and cultural dynamics of Bali have not yet been studied in depth.Contributions: Enriching literature into cultural adaptation in tourist destinations from the perspective of local communities, and to formulate destination management strategies capable of promoting sustainable tourism whilst preserving local cultural identity.
Local Cultural Adaptation to Digital Nomad Presence: Perspective from Canggu’s Local Community Anjelia Yovanita; Ni Putu Oka Agustini; I Wayan Sukma Winarya Prabawa
Jurnal Studi Perhotelan dan Pariwisata Vol 4 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v4i1.6972

Abstract

Purpose: This study analyzes the cultural adaptation process of the local community in Canggu toward the presence of digital nomads based on Young Yun Kim’s Cultural Adaptation Theory. Existing studies on digital nomads have largely emphasized economic transformation, lifestyle changes, and tourism development, while the cultural adaptation experiences of local communities remain underexplored.Research Methodology: A qualitative approach was applied through observation, in-depth interviews, and documentation. Informants were selected using snowball sampling, and data were analyzed through data reduction, data display, and conclusion drawing.Results: The findings identify three stages of cultural adaptation. In the stress phase, the community experienced language barriers, cultural differences, environmental changes, traffic congestion, and increased living costs. In the adaptation phase, residents improved English skills, developed cross-cultural understanding, and adjusted services and economic activities to digital nomads’ needs. In the growth phase, the community gained economic opportunities, enhanced intercultural communication skills, and strengthened confidence in Balinese cultural identity.Conclusions: Digital nomad presence creates a dynamic adaptation process that generates economic opportunities while supporting the preservation of local cultural identity.Limitations: This study focuses only on the local community perspective in Canggu and does not include digital nomads’ perspectives or broader historical-cultural analysis.Contributions: This study extends cultural adaptation literature by applying Young Yun Kim’s framework to the emerging context of digital nomad tourism. It provides a local community perspective on negotiating cultural change and offers insights for sustainable destination management that balances tourism growth and cultural preservation.