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All Journal Jurnal Teknik dan Teknologi Indonesia
Sinambela, Febriane Athalia Hosanna
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Civil Engineering, Building, Construction & Architecture Computer Science & IT

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Analisis Accessibility, Attractivenes, Amenities, dan Anciliarry serta SWOT Central Park Zoo Medan Azzahra, Rizka; Sinambela, Febriane Athalia Hosanna; Purba, Audrey Nikita Safira; Samosir, Gilbert Rephael Mangatur; Sibarani, Vicky Odoric
Jurnal Teknik dan Teknologi Indonesia Vol. 3 No. 3 (2025): September : Jurnal Teknik dan Teknologi Indonesia (JTTI)
Publisher : PT. Arsil Reka Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62287/jtti.v3i3.172

Abstract

Central Park Zoo Medan is one of the tourist attractions in Medan that offers animal conservation, recreation, and educational activities. However, the development of the destination requires an assessment of its tourism components and strategic conditions to identify aspects that need improvement. This study aims to analyze the Accessibility, Attractiveness, Amenities, and Ancillary components and formulate development strategies for Central Park Zoo Medan. The research employed a descriptive qualitative approach through field observations, interviews, documentation, and literature review. The 4A analysis was used to assess the condition of the destination, while SWOT analysis was applied to identify internal and external factors and formulate development strategies. The results indicate that Central Park Zoo Medan has strengths in its diverse attractions, recreational and educational activities, and supporting facilities. However, several aspects still require improvement, particularly accessibility, facility maintenance, information systems, and supporting services. The SWOT analysis indicates that the destination has development opportunities through service improvement, facility optimization, digital promotion, and diversification of tourism activities. The findings provide a basis for developing Central Park Zoo Medan through improvements in tourism components and strategic management.
Analisis Potensi Ekowisata Taman Avros Berdasarkan Komponen 4A sebagai Destinasi Rekreasi dan Edukasi Lingkungan Azzahra, Rizka; Samosir, Gilbert Rephael Mangatur; Sibarani, Vicky Odoric; Sinambela, Febriane Athalia Hosanna; Purba, Audrey Nikita Safira
Jurnal Teknik dan Teknologi Indonesia Vol. 3 No. 4 (2025): Desember : Jurnal Teknik dan Teknologi Indonesia (JTTI)
Publisher : PT. Arsil Reka Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62287/jtti.v3i4.173

Abstract

Taman Avros is a tourism area in Medan Polonia District, Medan City, which has potential as a recreational and environmental education destination by utilizing the characteristics of the Deli River area. This study aims to identify the potential of Taman Avros based on the components of Attraction, Accessibility, Amenities, and Ancillary (4A) and to formulate its development directions. This study used a descriptive qualitative method with data collected through observation, interviews, and documentation. The data were analyzed descriptively based on the 4A components. The results show that Taman Avros has attractions including Deli River activities, outdoor activities, environmental activities, and culinary areas. Accessibility is supported by a strategic location, easy navigation, access routes, and parking areas. Amenities include activity facilities, culinary areas, live music, gazebos, seating areas, toilets, and prayer rooms. Meanwhile, the Ancillary aspect is related to environmental management and area sustainability. The development of Taman Avros is recommended through facility maintenance, strengthening environmental education, improving security, and spatial arrangement that preserves the environmental characteristics of the area.
Co-Authors Azzahra, Rizka Purba, Audrey Nikita Safira Samosir, Gilbert Rephael Mangatur Sibarani, Vicky Odoric