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All Journal E-Jurnal Akuntansi
Ni Putu Sega Okta Habrianna
Faculty of Economics and Business Universitas Udayana, Indonesia
Economics, Econometrics & Finance

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Corporate Social Responsibility and Corporate Image: a Survey on Denpasar City Community Ni Putu Sega Okta Habrianna; Eka Ardhani Sisdyani
E-Jurnal Akuntansi Vol. 34 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2024.v34.i01.p07

Abstract

The company carries out corporate social responsibility (CSR) to improve the company's image (corporate image). CSR is carried out with community support, environment, product and diversity. This study aims to determine The Influence of Corporate Social Responsibility on Corporate Image at PT. BPR Lestari (Survey on Denpasar City Community). The sampling technique used was nonprobability sampling with the convenience sampling method. Methods of data collection using a questionnaire, from as many as 400 respondents. The analysis technique used is multiple linear regression. The results of the analysis show that CSR in community support, environment, product, and diversity variables has a positive effect on corporate image
Co-Authors Eka Ardhani Sisdyani