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Strategi Personal Branding Guru Bimbingan dan Konseling dalam Meningkatkan Minat Siswa Mengakses Layanan Konseling Studi Kasus di SMPN 14 Denpasar Komang Ugrasena; I Wayan Wastawa
Dharma Duta Vol 24 No 01 (2026): Dharma Duta : Jurnal Penerangan Agama Hindu
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v24i01.1959

Abstract

This study aims to analyze the personal branding strategies of guidance and counseling (GC) teachers in building trust and increasing students’ interest in accessing counseling services at SMP Negeri 14 Denpasar. This study employed a qualitative approach with a case study design. Data were obtained through observation, in-depth interviews, and documentation involving GC teachers and students who were purposively selected. The data were analyzed interactively through data condensation, data presentation, and conclusion drawing and verification. Data validity was ensured through source and technique triangulation, member checking, and an audit trail. The results showed that the personal branding of GC teachers was implicitly built through communication that was friendly, open, empathetic, responsive, and consistent, and was strengthened through the use of digital media as a space for delivering information and initiating communication with students. Trust was an important element linking personal branding to students’ interest in accessing counseling services. Positive experiences with GC teachers can reduce psychological distance and encourage students to seek assistance voluntarily. However, this strategy did not generate uniform responses because some students continued to perceive counseling services as being associated with disciplinary violations and punishment. These findings confirm that the personal branding of GC teachers is a long-term communication process that requires consistency, authenticity, service quality, and digital adaptation to build trust and increase students’ access to counseling services
Konvergensi Temporal Hari Raya Nyepi dan Idulfitri di Era Digital: Analisis Fenomenologi Komunikasi Agama pada Platform Media Sosial putu sudibawa; I Wayan Wastawa; Hadianto Ego Gantiano
Dharma Duta Vol 24 No 01 (2026): Dharma Duta : Jurnal Penerangan Agama Hindu
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v24i01.1960

Abstract

This study aims to analyze how the temporal convergence of Nyepi, the Saka New Year 1947, and Eid al-Fitr 1446 AH creates a space for interfaith communication and how religious meanings are negotiated through digital media. This study employs a qualitative approach, with data collected through observations of social media content and interviews with religious leaders, religious social media practitioners, and active digital media users. Observations focused on communication developed across Instagram, TikTok, YouTube, and Twitter/X, particularly the representation of symbols, religious holiday greetings, and interactions among users. The findings show that the temporal proximity of the two religious holidays creates a moment of digital communication that brings together diverse religious identities, symbols, and expressions within the same public space. This process occurs through three main forms: symbolic convergence, reflected in the juxtaposition of Nyepi and Eid al-Fitr symbols; narrative convergence, reflected in the articulation of values such as introspection, peace, self-restraint, purification, forgiveness, and brotherhood; and interactional convergence, manifested through comments, content sharing, discussions, and clarification among users. The study also finds that religious holiday greetings have expanded from ceremonial messages into a medium for meaning negotiation and social communication. Adaptations in language, symbols, and visual representations enable religious messages to maintain their respective spiritual identities while remaining accessible to interfaith audiences. These findings reinforce the Digital Religion perspective, which views digital spaces as social environments where religious practices, identities, and meanings are constructed through interaction, and are consistent with the concept of Network Society, which explains the formation of social relations across boundaries through digital networks. The study concludes that the temporal convergence of Nyepi and Eid al-Fitr is not merely a religious calendar phenomenon but also a communication phenomenon that creates opportunities for dialogue, meaning negotiation, and the strengthening of tolerance and social cohesion within a multireligious society.