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All Journal Majalah Ilmiah METHODA
Linda Linda
Universitas Sari Mulia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health

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Eksplorasi Penerapan Digital Community Oleh PT Ace Hardware Indonesia: Studi Kasus Meningkatkan Interaksi dan Loyalitas Kota Banjarmasin Linda Linda; Melisa Agustina; Maisarah Maisarah; Gita Medina; Nor Anisa
Majalah Ilmiah METHODA Vol. 15 No. 1 (2025): Majalah Ilmiah METHODA
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methoda.Vol15No1.pp85-92

Abstract

This study aims to analyze the implementation of digital community strategies by PT Ace Hardware Indonesia to enhance customer interaction and loyalty through a case study in Banjarmasin City. In the digital era, an active customer community has become a critical strategic asset for companies to build long-term relationships with consumers. This research employs a qualitative approach through in-depth interviews with company representatives to explore how digital platforms, such as mobile applications, social media, and loyalty programs, are effectively utilized. The findings indicate that PT Ace Hardware Indonesia adopts interactive content campaigns, exclusive discounts, and personalized features to boost customer engagement. Additionally, the established digital community enables customers to discuss, share experiences, and provide valuable feedback, indirectly strengthening brand loyalty. With consistent implementation, the company successfully expands its market share while creating an enhanced customer experience. This study provides practical insights for other companies seeking to integrate digital community strategies as part of their marketing efforts and customer relationship management in a technology-driven environment.
Hubungan Upah Industri dan Pengeluaran Per Kapita Terhadap Inflasi di Kalimantan dengan Pendekatan Metode Regresi Linda Linda; Nor Anisa
Majalah Ilmiah METHODA Vol. 15 No. 1 (2025): Majalah Ilmiah METHODA
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methoda.Vol15No1.pp50-55

Abstract

This study aims to analyze the influence of average industrial sector wages and per capita expenditure on inflation in Kalimantan using the multiple linear regression method. The data used includes annual average industrial sector wages and per capita expenditure as independent variables, with the inflation rate as the dependent variable. The analysis results indicate that average industrial sector wages have a significant impact on inflation, while per capita expenditure contributes on a smaller scale. The applied inflation prediction model demonstrates a fairly good level of accuracy with an RMSE value of 0.010 ± 0.000. However, significant deviations between predicted and actual values were observed at certain points, such as inflation rates of 0.015 and 0.04, highlighting limitations in the model. The findings imply that an increase in industrial sector wages could drive inflation due to higher production costs passed on to consumers. Conversely, higher per capita expenditure shows a weaker correlation with inflation but still contributes to increased consumption. This study is expected to serve as a reference for policymakers in formulating more effective strategies to control inflation in Kalimantan, such as managing industrial sector wages and enhancing household purchasing power.
Co-Authors Gita Medina Maisarah Maisarah Melisa Agustina Nor Anisa