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All Journal Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmu Manajemen dan Akuntansi Terapan Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan Konstelasi: Konvergensi Teknologi dan Sistem Informasi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Socius: Social Sciences Research Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Aribowo, Handy
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Bisnis Net : Jurnal Ekonomi dan Bisnis

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PENGARUH PROMOSI TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PADA PENGGUNA EWALLET LINK AJA DI KOTA SURABAYA Tombo, Yumiati Diana; Aribowo, Handy
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.4871

Abstract

The purpose of this study is to find out whether product and price affect purchasing decisions for cimory yogurt in the city Surabaya. The method in this study uses quantitative research methods. The population in this study are constumers of cimory yogurt in the city of Surabaya. The sample of this research is 100 respondents. Data collection is using a questionnaire. Whereas for instrument testing using validity and reliability tests and further testing, namely the test and test, as well as the coefficient of determination test. The result show that product quality and price significantly influence purchasing decisions. Respondents agree with the quality and price set by cimory yogurt.
Co-Authors Adila, Adila Alexander Wirapraja Atmodjo, Sulistyohani Dwitami, Annisa Suci Fitria, Risca Givanni, Claudia Laurenza Go, Yulita Virginia Hidayat, Hesti Ihsani, Ayumi Putri Negara, Hogiansyah Nata Pudyardana, Waode Monica Sabella, Matthew Rollenz Sarmento, Milenia Hanna Lopes Shahputra Ardira, Muhammad Tombo, Yumiati Diana Zen, Moh