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All Journal Journal of Management Branding
Rezki Wardani
Universitas Muhammadiyah Mamuju
Economics, Econometrics & Finance

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Model Online Shopping Intensity pada Mahasiswa Perantau: Peran Loneliness, Social Media Addiction, dan Emotional Buying Masyitah Febranti Hamzah; Ramli S; Rezki Wardani
Journal of Management Branding Vol. 3 No. 2 (2026): Journal of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i2.110

Abstract

This study aims to examine the effect of loneliness and social media addiction on online shopping intensity through emotional buying as a mediating variable among migrant students in West Sulawesi Province. The novelty of this research lies in the proof of the integrative S-O-R model that positions emotional buying as the sole mediator linking psychological conditions to online shopping intensity. This study used a quantitative approach with a cross-sectional design, involving 276 migrant student respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) based on AMOS Version 31. The results showed that loneliness and social media addiction had no significant direct effect on online shopping intensity, but both had a positive and significant effect on emotional buying. Emotional buying was proven to act as a full mediator linking psychological factors to online shopping intensity. These findings conclude that the psychological condition of migrant students does not directly determine online shopping intensity, but must first go through an affective process in the form of emotional buying.
Pengaruh Emotional Intelligence, Organizational Commitment, dan Job Satisfaction terhadap Organizational Citizenship Behavior pada PegawaiInstansi Pemerintah: Studi pada Kantor Vertikal Ditjen PerbendaharaanProvinsi Sulawesi Barat Husni; M Said Abdullah; Rezki Wardani
Journal of Management Branding Vol. 3 No. 2 (2026): Journal of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i2.116

Abstract

This study aims to analyze the effects of emotional intelligence, organizational commitment, and job satisfaction on organizational citizenship behavior (OCB) among employees of the Vertical Offices of the Directorate General of Treasury in West Sulawesi Province. This study employed a quantitative approach using a survey research design. The research sample consisted of 67 respondents selected through the total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, multiple linear regression analysis, partial significance tests (t-test), simultaneous significance test (F-test), and the coefficient of determination (R²). The results indicate that emotional intelligence, organizational commitment, and job satisfaction each have a positive and significant effect on organizational citizenship behavior. Simultaneously, the three independent variables also have a significant positive effect on OCB. The novelty of this study lies in simultaneously examining these three variables in the context of government employees in West Sulawesi, a public-sector setting that remains relatively underexplored. These findings imply that strengthening employees’ emotional intelligence, organizational commitment, and job satisfaction can serve as an effective strategy for promoting positive employee behavior within public sector organizations
Co-Authors Husni M Said Abdullah Masyitah Febranti Hamzah Ramli S