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Muslihun Muslihun
Universitas Islam An-Nur Lampung, Indonesia
Economics, Econometrics & Finance

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Transformasi Pemasaran Syariah Melalui Teknologi Financial (Fintech) dalam Ekonomi Digital Muslihun Muslihun
Revenue Journal: Management and Entrepreneurship Vol 2 No 1 (2024): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i1.630

Abstract

Penelitian ini membahas transformasi pemasaran syariah melalui perkembangan teknologi finansial (fintech) dalam ekonomi digital. Tujuan dari penelitian ini adalah untuk mengeksplorasi bagaimana fintech syariah mengubah pendekatan pemasaran syariah dan meningkatkan inklusi keuangan, serta mendorong perekonomian syariah secara menyeluruh. Metode penelitian yang digunakan adalah analisis deskriptif dan pendekatan kualitatif untuk mendapatkan pandangan mendalam dari pelaku industri dan konsumen. Hasil penelitian menunjukkan bahwa fintech syariah berhasil memperluas jangkauan pasar, menyediakan produk keuangan yang sesuai syariah, dan meningkatkan kepercayaan konsumen melalui nilai-nilai etis dan transparansi. Penelitian ini juga menyarankan strategi penguatan pemasaran berbasis teknologi agar lebih adaptif terhadap perkembangan ekonomi digital.
Digital Social Proof and Skincare Purchase Intention: Examining The Role of Online Customer Reviews and Ratings among Generation Z on Tiktok Shop Muslihun Muslihun
Revenue Journal: Management and Entrepreneurship Vol 3 No 2 (2025): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v3i2.1278

Abstract

This study aims to analyze the influence of digital social proof represented through online customer reviews and online customer ratings on the purchase intention of skincare products on TikTok Shop among Generation Z in Bandar Lampung City. TikTok Shop as a social commerce platform has transformed consumer shopping behavior, especially Generation Z who are known as digital natives and heavily rely on digital social validation in purchasing decisions. This study uses a quantitative approach with a survey method through distributing online questionnaires to 100 Generation Z respondents in Bandar Lampung City who have accessed or shopped for skincare products on TikTok Shop. The sampling technique used purposive sampling with certain criteria. Data analysis was performed using multiple linear regression with SPSS version 25.0. The results showed that online customer reviews have a positive and significant effect on purchase intention, online customer ratings have a positive and significant effect on purchase intention, and simultaneously online customer reviews and online customer ratings have a significant effect on purchase intention of skincare products on TikTok Shop among Generation Z with a contribution of 58.7%. This study provides a theoretical contribution to the development of consumer behavior theory in the social commerce era as well as practical implications for businesses in managing reviews and ratings as strategic digital assets to build consumer trust.
Strengthening Business Capital and Sharia MSME Performance: The Mediating Role of Financial Management in an Islamic Business Perspective Muslihun Muslihun
Revenue Journal: Management and Entrepreneurship Vol 4 No 2 (2026): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v4i2.1279

Abstract

This study aims to analyze the strengthening of business capital on the performance of Sharia-based MSMEs in Sukarame District, Bandar Lampung City with financial management as a mediating variable from the Islamic business perspective. Sharia-based MSMEs have a strategic role in the Indonesian economy, but still face various obstacles such as capital limitations and low sharia financial literacy. This study uses a quantitative approach with a survey method through distributing questionnaires to 80 Sharia-based MSME actors in Sukarame District. The sampling technique used purposive sampling with the criteria of MSMEs that have been operating for at least one year and implementing sharia principles. Data analysis was performed using path analysis with SPSS version 25.0. The results showed that business capital has a positive and significant effect on MSME performance, business capital has a positive and significant effect on financial management, financial management has a positive and significant effect on MSME performance, and financial management is able to mediate the effect of business capital on MSME performance. This study provides a theoretical contribution to the development of sharia business management and practical implications for MSME actors, the government, and sharia financial institutions in improving the performance of Sharia-based MSMEs.
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