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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS)
Haris Abd Kadir
Management Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Palu
Economics, Econometrics & Finance Public Health Social Sciences

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The Influence of Financial Management on the Financial Management Performance Of MSMEs (Case Study in a Forest Café in Palu City) Rajindra; Burhanuddin; Haris Abd Kadir; Jasmin
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024 - International Journal of Health, Economics, and Social Sciences (IJHESS
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i3.5892

Abstract

The purpose of this study is to find out the Influence of Financial Management on the Financial Management Performance of MSMEs: A Case Study at the Palu City Forest Cafe. This study uses causal descriptive methods and simple Linear Regression analysis techniques. The sample withdrawal technique is a probality sampling technique or simple random sampling, which is with a sample number of 100 respondents. The results of this study show that the variables of planning, recording, reporting, and evaluation have a positive effect on financial management performance with a significance value of F ? 0.000 < 0.05 Then the planning variable also partially has a positive effect on Financial Management Performance with a significance value of ? 0.006 < 0.05 and the partial planning variable also has a positive influence on Financial Management Performance with a significance value of less than ? 0.001< 0.05 The partial reporting variable also has a positive influence on Financial Management Performance with a significance value less than ? 0.000< 0.05 The partial evaluation variable also has a positive influence on Financial Management Performance with a significance value less than ? 0.00< 0.05.
The Influence of Social Media Marketing and Brand Image on the Purchase of Nasa Products at VCN Store Palu Sarifuddin T; Nasrulhak Akkas; Guasmin; Haris Abd Kadir; Dicky Yusuf
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 3: July 2024 - International Journal of Health, Economics, and Social Sciences (IJHESS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i3.5911

Abstract

This study aims to analyze the influence of social media marketing and brand image on purchasing decisions at Vidia Cindya Novita Store Palu. This study uses primary data collected through questionnaires from 78 store customer respondents. The data analysis technique uses multiple linear regression. The results of the study indicate that social media marketing and brand image simultaneously have a significant effect on purchasing decisions. Partially, social media marketing and brand image each have a positive and significant effect on purchasing decisions. Social media marketing provides an effective contribution in building brand awareness and influencing consumer attitudes. While a positive brand image can increase consumer trust and preference for a product. In conclusion, social media marketing and brand image are important factors that need to be considered by stores in an effort to improve consumer purchasing decisions.
Co-Authors Burhanuddin Dicky Yusuf Guasmin Jasmin Nasrulhak Akkas Rajindra Sarifuddin T