Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Atika Rizki Septia
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DAMPAK DAYA TARIK FISIK (GOOD LOOKING) PRESENTER LIVE TIKTOK DALAM PENJUALAN PRODUK BATIK: STUDI KASUS UMKM 72BATIK INDONESIA Alifiana Syifa Makhrodja; Ayunda Umi Putri Dewi Priyana; Anisa Putri Anggraini; Aqwamithoriq Ramadhan; Atika Rizki Septia
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.614

Abstract

The phenomenon of TikTok live streaming as a marketing medium has emerged as a new trend among UMKM, particularly in the traditional batik fashion sector. This study aims to analyze the extent to which the physical attractiveness (good looking) of hosts or presenters in TikTok live sessions influences consumers' purchase interest and buying decisions. Using a quantitative approach through a survey method targeting active TikTok consumers, preliminary findings reveal that appearance significantly correlates with engagement, trust, and sales conversion—especially in the traditional fashion product category like batik. These findings indicate that in modern marketing, visual aesthetics not only serve as initial appeal but also act as a powerful persuasive tool.
Co-Authors Alifiana Syifa Makhrodja Anisa Putri Anggraini Aqwamithoriq Ramadhan Ayunda Umi Putri Dewi Priyana