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All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Nanda Adi Prianggara
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance

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Enhancing Business Performance with Market Information Tools Nanda Adi Prianggara; Raihan Maulana Yusuf; Atthariq Binar Satriya; Husna Taufiqurrohman; Andriyas Ardian Saputra
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.623

Abstract

Market information tools play an increasingly vital role in shaping business strategies and enhancing performance in competitive environments. This article reviews recent literature and practical implementations of digital tools such as Customer Relationship Management (CRM), market intelligence systems, analytics dashboards, and AI-driven insights to empower strategic decisions. The review adopts a descriptive qualitative method based on literature from the last five years. Findings show that businesses equipped with integrated market information tools can respond faster to trends, identify customer needs more accurately, and allocate resources more efficiently. The article provides recommendations for adopting these tools to achieve sustainable growth.
Co-Authors Andriyas Ardian Saputra Atthariq Binar Satriya Husna Taufiqurrohman Raihan Maulana Yusuf