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All Journal Jurnal Ilmiah Ekonomi Islam Indonesia Economic Journal
Dewi Alvi Komariah
Universitas Negeri Surabaya
Economics, Econometrics & Finance Social Sciences

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Pengaruh Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Sertifikasi Halal UMKM di Kota Surabaya Dewi Alvi Komariah
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/eeak7018

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sikap, norma subjektif, dan kontrol perilaku terhadap niat sertifikasi halal UMKM di Kota Surabaya. Metode yang digunakan adalah pendekatan kuantitatif dengan eksplanatory survey menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada pelaku UMKM sektor makanan dan minuman yang belum memiliki sertifikat halal. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan IBM SPSS Statistic. Hasil penelitian menunjukkan bahwa sikap, norma subjektif, dan kontrol perilaku berpengaruh positif dan signifikan terhadap niat sertifikasi halal UMKM baik secara parsial maupun simultan. Penelitian ini mengindikasikan bahwa peningkatan sikap positif, dukungan lingkungan sosial, serta keyakinan pelaku UMKM dalam mengatasi berbagai kendala maupun meningkatkan niat untuk mengajukan sertifikasi halal.
Pengaruh Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Sertifikasi Halal UMKM Di Kota Surabaya Dewi Alvi Komariah
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 5 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i5.20699

Abstract

This study analyzes the influence of attitude, subjective norms, and behavioral control on MSMEs' intention in Surabaya City to obtain halal certification. A quantitative approach employing an explanatory survey method was used, utilizing primary data collected via questionnaires distributed to MSME owners in the food and beverage sector who do not yet possess halal certification. Purposive sampling was used to select the sample, resulting in 101 respondents. Data were analyzed using multiple regression in SPSS. The results indicate that attitude, subjective norms, and behavioral control positively and significantly influence MSMEs' intention to obtain halal certification, both partially and simultaneously. The Adjusted R-Square value of 0.879 indicates that 87.9% of the variation in the intention to obtain halal certification can be explained by these three variables, while the remaining 12.1% is influenced by variables outside the scope of this study. These findings reinforce the application of the Theory of Planned Behavior in explaining MSME owners' intentions to apply for halal certification and extend its applicability to the context of halal compliance among business operators. From a practical standpoint, the results imply a need to strengthen outreach and education regarding the benefits of halal certification, enhance social support, and simplify procedures while providing better assistance to boost MSME owners' confidence in undergoing the halal certification process. These implications can serve as input for the government, BPJPH, and halal assistance agencies in formulating more effective strategies to increase MSME intention and participation in obtaining halal certification.
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