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All Journal International Journal of Business, Economics, and Social Development
Sheila Najla Syahirah
Master of Sustainability Sciences, Universitas Padjadjaran, Jatinangor, Sumedang, 45363, Indonesia
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Integrating Green Business and Value Creation for Sustainable MSMEs Performance Sheila Najla Syahirah; Martha Fani Cahyandito; Susanti Withaningsih
International Journal of Business, Economics, and Social Development Vol. 7 No. 3 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i3.1370

Abstract

This study examines the integration of public policy, green business practices, and economic value creation in supporting the sustainability of micro, small, and medium enterprises (MSMEs), focusing on the case of Zunda White Tea in West Java, Indonesia. The research adopts a sustainability science perspective, emphasizing the interaction between economic, social, and environmental dimensions. Using financial analysis from 2022–2025 and applying the Economic Value Added (EVA) approach, this study evaluates whether the enterprise creates real economic value beyond accounting profits. The findings indicate that Zunda MSME demonstrates consistent financial growth, operational efficiency, and increasing profitability, supported by green business implementation such as organic inputs, eco-friendly packaging, and waste management. Furthermore, the study reveals that public policy plays a critical role in shaping sustainable agribusiness ecosystems, although its effectiveness depends on implementation consistency and alignment with MSME needs. The integration of Creating Shared Value (CSV), green business, and EVA provides a comprehensive framework for sustainable value creation. This study contributes to sustainability science by offering an integrative model that connects policy, business strategy, and financial performance in agribusiness MSMEs.
Co-Authors Martha Fani Cahyandito Susanti Withaningsih