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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Ekuitas Jurnal Pnedidikan Ekonomi
Ni Kadek Suci Listriani
Universitas Pendidikan Ganesha
Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pakaian Thirfting pada Generasi Z di Singaraja Ni Kadek Suci Listriani; Ni Wayan Ayu Santi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.95206

Abstract

This study aims to analyse the effect of product quality and price on purchasing decisions for thrifting clothing for generation Z in Singaraja. The population of this study is thrifting clothing consumers aged 18-27 years. The location of this research was conducted in Singaraja involving 130 generation Z aged 18 to 27 years as respondents. The sample technique used was nonprobability sampling technique with purposive sampling method. The data in this study were collected by means of online and offline questionnaires. The analysis technique used in this research is multiple linear regression analysis with partial (t test) and simultaneous (F test) hypothesis testing. The results of this study indicate that (1) Product quality has a significant positive effect on purchasing decisions for thrifting clothing for generation Z in Singaraja, with a significance value of 0.000 <0.05. (2) Price has a significant effect on the purchase decision of thrifting clothes for generation Z in Singaraja with a significance value of 0.000 <0.05. And (3) product quality and price have a significant influence on the purchase decision of thrifting clothes for generation Z in Singaraja, which is indicated by the results of simultaneous tests, namely product quality (X1) and price (X2) have Fhitung 62.051> Ftabel 3.07 with a significance value of 0.000 <0.05.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Pakaian Thirfting pada Generasi Z di Singaraja Ni Kadek Suci Listriani; Ni Wayan Ayu Santi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.95206

Abstract

This study aims to analyse the effect of product quality and price on purchasing decisions for thrifting clothing for generation Z in Singaraja. The population of this study is thrifting clothing consumers aged 18-27 years. The location of this research was conducted in Singaraja involving 130 generation Z aged 18 to 27 years as respondents. The sample technique used was nonprobability sampling technique with purposive sampling method. The data in this study were collected by means of online and offline questionnaires. The analysis technique used in this research is multiple linear regression analysis with partial (t test) and simultaneous (F test) hypothesis testing. The results of this study indicate that (1) Product quality has a significant positive effect on purchasing decisions for thrifting clothing for generation Z in Singaraja, with a significance value of 0.000 <0.05. (2) Price has a significant effect on the purchase decision of thrifting clothes for generation Z in Singaraja with a significance value of 0.000 <0.05. And (3) product quality and price have a significant influence on the purchase decision of thrifting clothes for generation Z in Singaraja, which is indicated by the results of simultaneous tests, namely product quality (X1) and price (X2) have Fhitung 62.051> Ftabel 3.07 with a significance value of 0.000 <0.05.
Co-Authors Ni Wayan Ayu Santi .