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Multimodal Semiotic Analysis From Poster Captain America Series Sabrina Putri Octaviani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.16238

Abstract

The purpose of this study is to examine the multimodal aspects of the Captain America series posters, focusing on how the combination of images, text, and color constructs meaning and shapes audience perception. This study employs a semiotic analysis approach to explore the visual symbolism present in elements such as characters, backgrounds, and typography. By analyzing these components, the research seeks to understand how visual and textual elements interact to communicate particular messages to viewers. The findings indicate that the posters do not merely present heroic imagery but also convey broader social and political themes, including patriotism, national identity, and moral conflict. Visual elements such as costume design, color schemes, and character positioning reinforce symbolic meanings associated with heroism, power, and ideological struggle. In addition, the textual elements and layout contribute to strengthening the narrative and guiding audience interpretation. Drawing on semiotic theories proposed by Roland Barthes and Gunther Kress, this study highlights how multimodal resources work together to produce layered meanings within popular media. Overall, the study demonstrates that multimodality plays a significant role in constructing identities, narratives, and ideological messages in film posters. These findings are expected to enhance understanding of the relationship between visual and textual communication in contemporary popular culture.
Language and Social Hierarchy in Crash Landing on You: A Critical Discourse Analysis Sabrina Putri Octaviani
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 8 (2026): ARMADA : Jurnal Penelitian Multidisplin, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i8.3363

Abstract

Language functions not only for communication but also as a representation of social hierarchy and power relations in society. This study aims to identify linguistic forms representing social hierarchy, analyse power relations between characters, and explain discourse strategies used to maintain or challenge social hierarchy in the drama Crash Landing on You. The study employs a qualitative descriptive method, using dialogue selected through observation, documentation, and purposive sampling. Analysis used Norman Fairclough’s Critical Discourse Analysis, John Searle’s Speech Act Theory, and Brown and Levinson’s Politeness Theory. The findings show that directive, polite, and expressive language predominates in representing hierarchical relationships. Power relations are reflected through commands, formal expressions, conversational control, and politeness strategies. In addition, honorifics, indirect politeness, questions, and forms of resistance function to maintain or challenge social hierarchy. The study concludes that language is a non-neutral social practice that actively reflects and shapes ideology, authority, and existing power structures in society.