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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Nova Anggraeni
Universitas Pamulang
Education Other

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STRATEGI PEMASARAN SOSIAL DALAM MENINGKATKAN KESADARAN PENGELOLAAN SAMPAH BERKELANJUTAN DI KELURAHAN BUARAN, KECAMATAN SERPONG Yuyun Nur Sukmawati; Muhamad Yunus Wirawan; Nova Anggraeni; Khoipi Sartika Sari; Mike Sepentri; Yayan Sudaryana; Rosa Lesmana
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 2 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i2.262

Abstract

Waste management has become an environmental issue that continues to develop in urban areas, including Buaran Village, Serpong District, South Tangerang City. The high volume of household waste, low public awareness in sorting waste, and limited community-based waste management are the main obstacles in realizing a sustainable environment. This Community Service Program (PKM) aims to increase public awareness through social marketing strategies regarding sustainable waste management. The methods used include field observations, socialization, environmental education, waste sorting training, waste bank campaigns, and community assistance. The results of the activity showed an increase in public understanding of the importance of managing organic and inorganic waste, increased community participation in waste bank activities, and the emergence of collective awareness to maintain environmental cleanliness. Social marketing strategies through educational and participatory approaches are considered effective in changing community behavior towards sustainable waste management
Co-Authors Khoipi Sartika Sari Mike Sepentri Muhamad Yunus Wirawan Rosa Lesmana Yayan Sudaryana Yuyun Nur Sukmawati