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All Journal SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan
Ibnu Zulkarnain
National Taiwan University of Science and Technology, Taipei, Taiwan
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management

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Trends and Innovations in CRM for Patient Management: A Literature Review Cindy Muhdiantini; Mega Fitri Yani; Ibnu Zulkarnain
SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan Vol. 2 No. 2 (2025): April
Publisher : RAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15180642

Abstract

Customer Relationship Management (CRM) in healthcare services has evolved rapidly with advancements in information technology. CRM not only functions as a patient relationship management tool but also as a solution to enhance data-driven care, service personalization, and operational efficiency. Current trends in CRM involve the utilization of Artificial Intelligence (AI) and Machine Learning (ML), integration with wearable devices for real-time health monitoring, the use of Big Data for analyzing population health trends, as well as the adoption of telemedicine and mobile health applications connected to CRM. This study aims to review the latest developments in CRM for patient management and its impact on healthcare systems.
Co-Authors Cindy Muhdiantini Mega Fitri Yani