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All Journal IZZI: Jurnal Ekonomi Islam
Husnul Khotimah
Institut Kiai Haji Abu Zairi, Bondowoso
Economics, Econometrics & Finance

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THE INFLUENCE OF SHOPEE PAYLATER ON THE CONSUMPTIVE BEHAVIOR OF STUDENTS AT THE INSTITUT KIAI HAJI ABU ZAIRI Husnul Khotimah; Izzah Dienillah; Eko Raharto
IZZI: Jurnal Ekonomi Islam Vol. 5 No. 3 (2025): IZZI: Jurnal Ekonomi Islam
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66931/jizzi.v5.i3.532

Abstract

The digital 4.0 revolution has given birth to Financial Technology (Fintech) such as Shopee PayLater which changes people's consumption patterns, especially among university students. This study aims to analyze the effect of using Shopee PayLater on consumptive behavior of Institut Kiai Haji Abu Zairi students. The "buy now, pay later" phenomenon potentially blurs the line between needs and wants, triggering impulsive buying. The research uses a quantitative approach with associative type. The population is active users of Shopee PayLater among students. Samples were taken by purposive sampling, sample size determined by Isaac & Michael formula. The instrument is a closed questionnaire with Likert scale 1-4. Data analysis used simple linear regression, preceded by validity, reliability, and classical assumption tests. Expected result: there is a significant effect of Shopee PayLater on consumptive behavior. This research provides theoretical contributions to digital consumer behavior and practical benefits for students, institutions, and fintech developers.
Co-Authors Dienillah, Izzah Raharto, Eko