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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Review of International Economy and finance (RITEF)
Zuwardi
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Religion Humanities Social Sciences

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THE APPLICATION  OF DISCOUNT MARKETING STRATEGIES  TO A PRODUCT THAT CAN INFLUENCE THE PURCHASE DECISIONS OF MUSLIM CONSUMERS Oktari; Syafni Marlina; Julia Sapitri; Najwa Salsabilah Azzahra; Maytri Chandani Putri; Zuwardi
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 11 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21992534

Abstract

This article examines the application of a discount marketing strategy on a product which can have an influence on Muslim consumers' purchasing decisions. The purpose of this article is to inform the public about the influence of the application of discounts and bonuses for purchasing a product on the purchasing decisions of Islamic consumers and also to understand the concept of discounts in Islamic law and to explain the Islamic law review of the discount system implemented by companies. This is done to attract consumers to be interested in a product being offered because of the discount marketing strategy. The research method used to create this article is the library research method, while the data collection uses literature study by researching and reviewing several journals, books and documents (both printed and non-printed), as well as data sources. and other information deemed relevant. In this article the type of data is obtained indirectly or what is called secondary data type. The way to analyze the data used is to analyze it qualitatively. The results of this research are to discuss the review of Islamic law regarding the discount system where discounts are very attractive in society. According to Islam, discounts are basically permitted if the terms and conditions of the sale and purchase agreement have been fulfilled. This is because the buyer and seller have carried out the sale and purchase willingly and voluntarily, without any coercion from both parties when carrying out the sale and purchase transaction.
THE INFLUENCE OF THE MARKETPLACE IN INCREASING THE COMPETITION OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) Dinda Febrianti; Hiqmal Yunandar Hasibuan; Ilhamda Saputra; Ismi Khairani; Muhammadanil Alfarizi; Olivia Amanda; Siti Alvi Handayani; Zuwardi
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 12 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22004044

Abstract

The aim of this research is to analyze the influence of the marketplace in increasing competition for Small and Medium Enterprise (SME). This research uses a qualitative descriptive method to analyze the influence of the marketplace. Data was obtained through library research or literature study. The development of information technology today has a significant impact on competition in the business world, one of which is SME. Some marketplaces that are widely used include Tokopedia, Shopee, and Lazada. SME players can take advantage of the marketplace to attract more customers in the competition in the market. However, there are still many SME players who have not optimally utilized the existing features, thus becoming an obstacle in competing with other competitors.
ANALYSIS OF FACTORS INFLUENCING THE BUYING INTEREST OF TEENAGERS IN BANU HAMPU DISTRICT TOWARDS TRIFTHING IN THE BUKITTINGGI SLOPE MARKET M. Erinaldo Tanjung; Anggun Pitri Ayu; Atika Sukma; Insan Nia; Sabrina Ernina Fajar; Zuwardi
Review of International Economy and Finance Vol. 3 No. 1 (2026): Review of International Economy and Finance (RITEF)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21991648

Abstract

Thrifting which is often interpreted as a business engaged in the sale of used clothing. Wherethis business is now popular, and many people like Thrifting products. The products available at Thrifting are also cheap and of good quality so that many consumers feel comfortable with the products available at Thrifting. A person's income greatly influences his buying interest in a product. Consumers first consider the price before deciding to buy a product. Interest in used clothing depends on the quality of the products produced from manufacturers, consumer buying interest, especially among teenagers in Banu Hampu District, is influenced by several factors, namely internal factors and external factors obtained using literature studies. The results of this literary study illustrate how the buying interest of teenagers in the Banu Hampu sub-district.
Co-Authors Anggun Pitri Ayu Atika Sukma Dinda Febrianti Hiqmal Yunandar Hasibuan Ilhamda Saputra Insan Nia Ismi Khairani Julia Sapitri M. Erinaldo Tanjung Maytri Chandani Putri Muhammadanil Alfarizi Najwa Salsabilah Azzahra Oktari Olivia Amanda Sabrina Ernina Fajar Siti Alvi Handayani Syafni Marlina