Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JSE: Jurnal Sharia Economica
Evan Setiawan
Universitas islam Negeri Fatmawati Sukarno Bengkulu
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EFEKTIVITAS TIKTOK DAN INSTAGRAM SEBAGAI SUMBER LITERASI KEUANGAN BAGI CALON INVESTOR MUDA DI KOTA BENGKULU Meibie; Evan Setiawan; Yetti Afrida Indra
JSE: Jurnal Sharia Economica Vol. 5 No. 3 (2026): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/92jbw595

Abstract

The development of digital technology has changed the way people obtain financial information through social media, particularly TikTok and Instagram. This study aims to analyze the effectiveness of both platforms as sources of financial literacy for prospective young investors in Bengkulu City. The study used a descriptive qualitative approach involving 20 purposively selected informants. Data were collected through an open-ended questionnaire using Google Forms and analyzed using the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing. The results show that TikTok and Instagram are effective in improving financial literacy by providing information that is easily accessible and understandable. TikTok excels through engaging short videos, while Instagram is more effective in presenting material systematically through infographics and carousel features. Both platforms increase financial knowledge and investment awareness. However, users still need to verify information through credible sources before using it as the basis for investment decisions
Co-Authors Meibie Yetti Afrida Indra