Nanang Suryadi
Univeritas Brawijaya

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Expectation-Confirmation Theory in Emerging Digital Consumer Technologies A Scoping Review of Applications, Continuance Outcomes, and Methodological Patterns Grace Felicia Djayapranata; Nanang Suryadi; Raditha Dwi Vata Hapsari
Journal of Economics and Business UBS Vol. 15 No. 4 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/tn790y64

Abstract

Expectation-Confirmation Theory (ECT) and its information systems adaptation, the Expectation-Confirmation Model (ECM), have become important theoretical frameworks for explaining why users continue using digital technologies after initial adoption, a stage that is considered more critical for long-term success than initial acceptance. This scoping review mapped how ECT has been applied to emerging digital consumer technologies, focusing on applications, theoretical extensions, continuance outcomes, and methodological patterns. Given the rapid proliferation of these technologies, a synthesized understanding of ECT/ECM extensions remains limited. Following established scoping review guidelines, this review examined a curated body of ECT/ECM literature across mobile payment, mobile banking, e-commerce, food delivery applications, travel applications, social commerce, mHealth, video-on-demand services, e-learning platforms, and AI-enabled chatbots. The findings showed that ECT has expanded beyond its original confirmation–satisfaction–continuance pathway and is now frequently integrated with constructs such as trust, service quality, system quality, perceived risk, privacy, enjoyment, flow, engagement, affordance, self-determination, UTAUT, TAM, IS success models, and AI-specific factors, indicating a shift toward more integrative rather than standalone applications. The most frequently examined outcomes included continuance intention, reuse intention, repurchase intention, loyalty, satisfaction, recommendation intention, and electronic word-of-mouth. However, these outcomes were often treated interchangeably despite representing distinct behavioral and attitudinal concepts. Methodologically, the field was dominated by cross-sectional surveys and structural equation modeling, with increasing applications of meta-analysis, SEM-ANN, moderated mediation analysis, and cross-country comparisons. This review contributed by clarifying the evidence landscape of ECT-based digital consumer technology research and identifying research gaps related to conceptual fragmentation, limited longitudinal evidence, insufficient use of actual behavioral data, and underdeveloped theoretical explanations of AI-mediated continuance behavior, thereby providing a foundation for future research.
Mapping Research on The Evolution of Organizational Agility and Strategic Agility: A Bibliometric and Systematic Literature Review Benny Asrianto; Tia Fitri Hariyani; Yurika Xanthinia Wijayanti; Nanang Suryadi
Journal of Economics and Business UBS Vol. 15 No. 4 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/27m3j402

Abstract

Organizational agility and strategic agility are increasingly recognized as essential capabilities that enable organizations to adapt quickly and effectively to changes in the business environment. This study aims to map the development of research on organizational agility and strategic agility from 2020 to 2026 through bibliometric analysis. The research data consisted of 334 scientific documents indexed in the Scopus database, which were analyzed using a bibliometric approach that included publication trend analysis, publication source analysis, research theme mapping, keyword analysis, and citation analysis. The results show that the number of publications increased significantly, from 19 articles in 2020 to 86 articles in 2025. Thematic analysis identified five main themes: (1) digital transformation and agility, (2) dynamic capabilities and strategic agility, (3) human resource management, leadership, and organizational agility, (4) agility in MSMEs and developing countries, and (5) artificial intelligence, sustainability, and organizational resilience. The most prolific journals in this field included Industrial Marketing Management, Technological Forecasting and Social Change, and the Journal of Business Research, among others. Digital transformation and dynamic capabilities emerged as the dominant and most frequently discussed themes across the reviewed literature. The study also identifies several research opportunities, particularly regarding organizational agility in developing countries, the application of artificial intelligence to enhance agility, and the long-term impact of agility on organizational sustainability. These findings provide a comprehensive overview of the intellectual structure of this research field and offer directions for future studies seeking to address the identified gaps and emerging themes in organizational and strategic agility research.