Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Community Engagement and Emergence Journal (CEEJ)
Haris Murwanto Paramitayana
Universitas Semarang
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

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Analisis Eksplanatori Determinan Citra Merek Ramah Lingkungan: Peran Nilai Ekosentris, Otoritas Hijau, Konsistensi Operasional Ekologis, Dan Koherensi Identitas Berkelanjutan Haris Murwanto Paramitayana; Yeremia Wijayanto Yeremia; Aprih Santoso Aprih
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11924

Abstract

Background: Rising environmental awareness pushes firms to build green brand image, yet many suffer gaps between claims and reality. This study examines the effects of Ecosentris Values, Green Authority, Ecological Operational Consistency, and Sustainable Identity Coherence on Green Brand Image. Methods: Quantitative causal-explanatory design with 100 randomly selected consumers. Data processed via SPSS within a SEM-PLS framework to assess measurement and structural models. Results: All four variables exert positive significant effects: Ecosentris Values (β=0.168; p=0.041), Green Authority (β=0.215; p=0.006), Ecological Operational Consistency (β=0.194; p=0.016), and Sustainable Identity Coherence (β=0.342; p=0.000). The model explains 62.8% of variance in green brand image. Conclusion: Green brand image emerges from synergy among foundational values, competence trust, behavioral alignment, and unified identity. Sustainable identity coherence is the strongest predictor, indicating holistic alignment matters more than partial efforts.
Co-Authors Aprih Santoso Aprih Yeremia Wijayanto Yeremia