Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Sophist Jurnal Sosial Politik Kajian Islam dan Tafsir
Nayla Kamila
Universitas Islam Negeri Sumatera Utara
Religion Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
HOW @RICOWAAS INSTAGRAM ELECTION CONTENT SHAPES STUDENT POLITICAL AWARENESS AT UIN SUMATER UTARA Nayla Kamila; Anang Anas Azhar
Sophist: Jurnal Sosial Politik Kajian Islam dan Tafsir Vol. 8 No. 2 (2026): Islamic Thought, Social Transformation, and the Future of Muslim Society
Publisher : Journal Sophist

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/7mg0es98

Abstract

We analyzed how Pilkada content on the @ricowaas Instagram account shapes political awareness among students at UINSU. To do this, we studied posts from the 2024 Medan City Pilkada campaign and interviewed eight students. We found that the content mostly highlighted personal branding, community interactions, and campaign promises. It helped increase student knowledge, though it did not directly dictate their voting choices. Students showed different levels of awareness. Some focused on simple visual branding, while others practiced critical awareness, verifying facts, comparing sources, and weighing actual work programs before forming an opinion. Ultimately, our research shows that social media’s true value is not just in grabbing attention; it is in sparking critical thinking. Thus, political actors should use social media for voter education, not only to spread one-way messages but also to create spaces for dialogue that build political literacy among young people.
Co-Authors Anang Anas Azhar