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INTERNASIONALISASI PENDIDIKAN BISNIS: PENERAPAN BUSINESS MODEL CANVAS BAGI MAHASISWA INDONESIA DAN SINGAPURA Joyce A. Turangan
Jurnal Serina Abdimas Vol 4 No 2 (2026): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v4i2.38015

Abstract

The era of globalization demands that students possess entrepreneurial skills and the ability to collaborate across cultures. This community service activity aims to strengthen students’ capacity to develop business ideas based on real-life experiences through the application of the Business Model Canvas (BMC). The workshop was held as part of the Jakarta Immersion Programme 2025, involving students from Universitas Tarumanagara and Nanyang Polytechnic, Singapore.  The implementation methods included introducing the nine BMC blocks, conducting reflective discussions on business opportunities identified during the immersion program, facilitating cross-country group work to design business ideas, and presenting the results in an open forum. The activity was delivered through an interactive approach combining case studies, brainstorming, and gamification to encourage active participant engagement.  The outputs of this activity include a publication in a reputable journal, a BMC module registered as Intellectual Property (IP), and a compilation of students’ business ideas in digital product form. Through this program, students are expected to enhance their entrepreneurial literacy, creative thinking skills, and international collaboration experience to better prepare them for global challenges. ABSTRAK Era globalisasi menuntut mahasiswa memiliki keterampilan kewirausahaan dan kemampuan kolaborasi lintas budaya. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat kapasitas mahasiswa dalam mengembangkan ide bisnis berbasis pengalaman langsung melalui penerapan Business Model Canvas (BMC). Workshop dilaksanakan dalam rangkaian Jakarta Immersion Programme 2025 yang melibatkan mahasiswa Universitas Tarumanagara dan Nanyang Polytechnic, Singapura. Metode pelaksanaan mencakup pengenalan sembilan blok BMC, diskusi reflektif terkait peluang usaha yang ditemukan selama program imersi, kerja kelompok lintas negara untuk merancang ide bisnis, serta presentasi hasil dalam forum terbuka. Kegiatan difasilitasi dengan pendekatan interaktif melalui studi kasus, brainstorming, dan gamifikasi yang mendorong partisipasi aktif peserta. Luaran kegiatan meliputi artikel publikasi pada jurnal bereputasi, modul BMC sebagai Hak Kekayaan Intelektual (HKI), serta kumpulan ide bisnis mahasiswa dalam bentuk produk digital. Melalui kegiatan ini, mahasiswa diharapkan memperoleh peningkatan literasi kewirausahaan, keterampilan berpikir kreatif, serta pengalaman kolaborasi internasional yang mendukung kesiapan mereka menghadapi tantangan global.
PELATIHAN SOFT SKILLS DAN LITERASI DIGITAL UNTUK MENINGKATKAN EMPLOYABILITY WARGA Joyce A. Turangan
Jurnal Serina Abdimas Vol 4 No 3 (2026): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v4i3.38025

Abstract

Rapid digitalization has changed how job seekers access vacancies, prepare application documents, and communicate with prospective employers. However, access to smartphones does not automatically ensure that productive-age citizens can use digital technology for employment purposes. This community service activity aimed to strengthen the soft skills and digital literacy of residents of RT 011, Kwitang, Senen, Central Jakarta, as basic components of employability. The activity involved 15 participants and was implemented face-to-face through lectures, discussions, simulations, direct practice, and individual assistance. The materials covered professional communication, teamwork, discipline, responsibility, time management, preparation of a simple curriculum vitae, professional use of email, online job searching, evaluation of vacancy information, and interview simulation. Evaluation was conducted through pre-test and post-test scores, observation, and participant feedback. The average score increased from 56 in the pre-test to 80 in the post-test, representing a 42.86% improvement. Participants also demonstrated greater confidence in introducing themselves, expressing opinions, identifying reliable job information, and preparing employment documents. The activity produced presentation materials, evaluation instruments, and an educational poster entitled “6 Steps to Improve Employability.” These results indicate that integrating soft-skills training with practical digital literacy can provide an initial improvement in community work readiness. Continued mentoring and more flexible scheduling are recommended to broaden participation and support the sustained application of the acquired skills. Digitalisasi telah mengubah cara pencari kerja memperoleh informasi lowongan, menyiapkan dokumen lamaran, dan berkomunikasi dengan calon pemberi kerja. Namun, kepemilikan telepon pintar belum selalu diikuti kemampuan memanfaatkan teknologi untuk kepentingan pekerjaan. Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat soft skills dan literasi digital warga RT 011 Kelurahan Kwitang, Kecamatan Senen, Jakarta Pusat, sebagai komponen dasar employability. Kegiatan diikuti oleh 15 peserta dan dilaksanakan secara tatap muka melalui ceramah, diskusi, simulasi, praktik langsung, dan pendampingan individual. Materi mencakup komunikasi profesional, kerja sama, disiplin, tanggung jawab, manajemen waktu, penyusunan CV sederhana, penggunaan email profesional, pencarian lowongan daring, penilaian informasi lowongan, dan simulasi wawancara. Evaluasi dilakukan melalui pre-test, post-test, observasi, dan umpan balik peserta. Nilai rata-rata meningkat dari 56 pada pre-test menjadi 80 pada post-test, atau naik sebesar 42,86%. Peserta juga menunjukkan peningkatan keberanian dalam memperkenalkan diri, menyampaikan pendapat, mengenali informasi lowongan yang layak, dan menyiapkan dokumen lamaran. Kegiatan menghasilkan modul presentasi, instrumen evaluasi, dan poster edukasi “6 Langkah Meningkatkan Employability”. Hasil tersebut menunjukkan bahwa integrasi pelatihan soft skills dengan praktik literasi digital dapat memberikan penguatan awal terhadap kesiapan kerja warga. Pendampingan lanjutan dan penjadwalan yang lebih fleksibel diperlukan untuk memperluas partisipasi dan mempertahankan penerapan keterampilan.