<![CDATA[This study aims to analyze the level of public satisfaction and identify service attributes that are improvement priorities at the Department of Population and Civil Registration of Sijunjung Regency. A quantitative descriptive method was employed with an evaluative approach, involving 451 respondents selected through accidental sampling. Data were collected using a questionnaire based on the SERVQUAL dimensions, then analyzed using Importance Performance Analysis (IPA) to map service attributes into a Cartesian diagram, and Potential Gain Customer Value (PGCV) to measure the potential value enhancement for each attribute. The results indicate that overall service performance is good, with a conformity level of 98.0%. However, the IPA mapping shows that the Tangibles and Reliability dimensions fall into Quadrant I (Concentrate Here), designating them as top priorities for improvement. Meanwhile, the PGCV analysis reinforces this finding, with the Tangibles dimension having the highest potential value gain (4.07), followed by Reliability (3.97). The priority attributes for improvement include ease of access to the service location, speed of service, timeliness, simplification of procedures and requirements, complaint handling mechanisms, and service inclusivity. In conclusion, although public satisfaction is relatively high, targeted improvements on aspects of physical evidence and service reliability are crucial to significantly enhance community satisfaction.]]>
